HER Business Elevated Podcast

In this episode, I had the pleasure of sitting down with an incredible guest, Becky Robinson, who shared not only her entrepreneurial journey, but also a wealth of insight on building influence online. We kicked things off by getting to know her personally—her family life, favorite pastimes, and what brings her joy. She opened up about how she launched Weaving Influence and the inspiration behind her book Reach, including a surprising discovery she made while writing it. We dove into her expert framework for establishing thought leadership online—covering value, consistency, longevity, and generosity—and she offered actionable advice for authors and thought leaders just getting started. Becky is also generously offering her book Reach to our listeners because she’s passionate about getting it into your hands and helping you grow your impact. It was a heartfelt and inspiring conversation you won’t want to miss!

// Visit Becky: https://weavinginfluence.com/
Follow her on LinkedIn: https://www.linkedin.com/in/beckyrbnsn/

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• Follow me on Instagram: http://www.instagram.com/demetriazinga
• Visit my Website: HerBusinessElevated.com
• ☕ Book your 1:1 Coffee Chat

• Support My Podcast- Buy Me a Coffee

Solopreneurship comes with incredible perks—freedom, flexibility, and pursuing your passion. But let’s be real—it also has a dark side that’s rarely discussed: loneliness, self-doubt, and the mental weight of doing it all alone. In this episode of Her Business Elevated, I’m pulling back the curtain on the emotional challenges of running a one-person business. You’ll learn how to combat isolation, build a strong support system, and reframe self-doubt so you can thrive. Plus, this episode is part of Podcastathon, supporting Savvy Ladies®, a nonprofit empowering women through financial education. Learn more at savvyladies.org. 📌 Action Steps:
✅ Join an entrepreneur group and introduce yourself.
✅ Work from a new location this week.
✅ Write down three recent wins to boost confidence. Let’s tackle solopreneurship together—DM me on Instagram to share your experience! And don’t forget to subscribe to my YouTube channel for more tips. 🚀

• Follow my on Instagram: http://www.instagram.com/demetriazinga
• Visit my Website: HerBusinessElevated.com
• ☕ Book your 1:1 Coffee Chat

• Support My Podcast- Buy Me a Coffee
• 📚 Content with Confidence Course: Purchase Here
• Join My Mailing list at https://herbusinesselevated.com/9-step-content-creation-guide/

In this episode, I’m getting real about the ups and downs of content creation—because let’s be honest, consistency isn’t always easy! 🙃 I’m sharing my own struggles, lessons learned, and practical steps to stay on track without burning out. 

 If you’ve ever felt stuck or overwhelmed, this one’s for you! 

 Plus, I’ve got some actionable tips to help you pivot when needed and keep moving forward. Don’t forget to watch the full video version on YouTube 🎥  here: https://www.youtube.com/watch?v=Td82gDJN-j8

• 🎥VIDEO: What I Wish I Knew Sooner After 20 Years of Solopreneur Experience
• Visit my Website: HerBusinessElevated.com
• ☕ Book your 1:1 Coffee Chat

• Support My Podcast- Buy Me a Coffee
• 📚 Content with Confidence Course: Purchase Here
• Join My Mailing list at https://herbusinesselevated.com/9-step-content-creation-guide/

In this episode, we're diving deep into how to identify your dream customer avatar so you can stop wasting time marketing to the wrong audience! I'll walk you through key strategies to understand exactly who your ideal customer is, what they need, and how to craft messaging that truly connects. Plus, I'll share real-world examples to help you refine your targeting and attract the right people to your business. Want the full breakdown? Watch my YouTube video, Identify Your Dream Customer Avatar & Stop Marketing to the Wrong Audience—link in the show notes! Don’t forget to subscribe for more expert tips on growing your brand through content marketing. 🚀

• 🎥VIDEO: Identify Your Dream Customer Avatar & Stop Marketing to the Wrong Audience- Watch Here
• Visit my Website: HerBusinessElevated.com
• ☕ Book your 1:1 Coffee Chat

• Support My Podcast- Buy Me a Coffee
• 📚 Content with Confidence Course: Purchase Here
• Join My Mailing list at https://herbusinesselevated.com/9-step-content-creation-guide/

In this episode of Her Business Elevated, I’m diving into the ultimate podcast strategy to help you grow your online presence with purpose and impact! I’ll walk you through the essential steps to crafting a strong content strategy for your podcast, from defining your goals and knowing your audience to creating content pillars and promoting your episodes like a pro. You’ll learn how to stay consistent, engage your listeners, and use your podcast as a powerful marketing tool for your brand. Whether you’re just starting out or looking to refine your approach, this episode is packed with actionable tips to take your podcast to the next level. Don’t forget to check out the show notes for additional resources, including my free Launch Confidently Podcasting Checklist and a chance to book a coffee chat with me!

• Pick up your copy of the Launch Confidently Podcasting Checklist: https://herbusinesselevated.com/launch-confidently-podcasting-checklist/
• Need a podcast audit? Inquire here.
• Check out Soul Podcasting Podcast
• ☕ Book your 1:1 Coffee Chat

• Support My Podcast- Buy Me a Coffee
• 📚 Content with Confidence Course: Purchase Here
• 🎥Create Your Podcast Launch Strategy VIDEO: https://youtu.be/91mOfMngMug

• Join My Mailing list at https://herbusinesselevated.com/9-step-content-creation-guide/
  

Hey beautiful souls! In this episode of Her Business Elevated, I’m diving into how to create content your audience will love. I’ve been there—feeling like my content was all over the place and not really connecting with my audience. But once I got clear on who I was speaking to, everything changed. In this episode, I share my personal journey and give you practical tips on understanding your audience, finding your authentic voice, choosing the right content format, and creating content that truly converts.I also have some amazing resources for you! Book a free 20-minute coffee chat with me to refine your content strategy, download my 9 Steps to Content Creation Strategy, and check out my Content with Confidence course to level up your content game. Plus, I’m sharing actionable steps so you can start implementing these strategies right away. Tune in now and let’s make your content work for you!

• 🎥Episode 69: Why I Don't Copy Other Creators
• Keyword Planner
• UberSuggest
• Google Trends
• Grab your 9-Step to Content Creation Strategy
• ☕ Book your 1:1 Coffee Chat
• Support My Podcast- Buy Me a Coffee
• 📚 Content with Confidence Course: Purchase Here
• View the full show notes and blog post here: https://www.youtube.com/watch?v=XoptsUFuddk

• 🎥Create Your Podcast Launch Strategy VIDEO: https://youtu.be/91mOfMngMug
• Join My Mailing list at https://herbusinesselevated.com/9-step-content-creation-guide/

Networking doesn’t have to feel awkward or salesy—really! In this episode of Her Business Elevated, I chat with Melissa Snow, a business relationship strategist who’s on a mission to change the way we connect as entrepreneurs. She shares how to network like a human (not a salesy weirdo), tips for introverts, and how to create content that fosters real relationships—not just likes and follows. Plus, we dive into her virtual speed networking events and why they’re a game-changer for business owners looking to grow their network authentically. Grab your coffee and join us for this inspiring convo!

//Resources Mentioned//
 
►Join Melissa for her Speed Networking Events (and listen to her podcast!): powerfulwomenrising.com (PROMO CODE: FIRSTTIME) and attend your first event at NO COST!

• ☕ Book your 1:1 Coffee Chat
• Support My Podcast- Buy Me a Coffee
• 📚 Content with Confidence Course: Purchase Here
• View the full show notes and blog post here: https://www.youtube.com/watch?v=XoptsUFuddk

• 🎥Create Your Podcast Launch Strategy VIDEO: https://youtu.be/91mOfMngMug
• Join My Mailing list at https://herbusinesselevated.com/9-step-content-creation-guide/

🎙️ In this episode of Her Business Elevated, we’re diving into the world of content creation and tackling the question: What’s the right content type for your business? From blogging and podcasting to video, I’m breaking down how to choose a format that aligns with your passions, connects with your audience, and fits into your lifestyle. Plus, I’m sharing tips on starting small, experimenting, and repurposing your work to maximize your impact. And don’t forget—if you’re feeling stuck or need clarity, book a cozy 20-minute virtual coffee chat with me for personalized content strategy support. So grab your favorite drink, hit play, and let’s figure out the best content type to elevate your business! ☕✨
//Resources Mentioned//

• ☕ Book your 1:1 Coffee Chat
• Support My Podcast- Buy Me a Coffee
• 📚 Content with Confidence Course: Purchase Here
• View the full show notes and blog post here:

• 🎥Tik Tok Ban Scare VIDEO: https://youtu.be/RZgLpviKtjM
• 🎥What's Your Content Type VIDEO: https://youtu.be/MtWx-Dh9Ljw
• Join My Mailing list at https://herbusinesselevated.com/9-step-content-creation-guide/

In this episode of Her Business Elevated, I’m sharing powerful SEO tips that can transform your business by improving your website’s visibility and driving traffic. Whether you’re just starting out or looking to fine-tune your strategy, I’ll walk you through actionable steps like keyword research, optimizing your content, creating user-friendly URLs, and speeding up your site. Plus, we’ll dive into advanced strategies like earning quality backlinks, leveraging structured data, and refreshing old content to boost performance. SEO doesn’t have to be complicated—consistent, intentional effort makes all the difference! Grab your favorite drink, get cozy, and let’s elevate your business together. Don’t forget to check out my Content with Confidence course (link in the show notes) and subscribe to my YouTube channel, Demetria Zinga: Solopreneur Lifestyle!

//Resources Mentioned//

• 📚 Content with Confidence Course: Purchase Here 
• Pick up your free copy of the Discover Your Passions Workbook
• View the full show notes and blog post here:
• 🎥VIDEO: https://youtu.be/oH42LZC-JCw
• Join My Mailing list at HerBusinessElevated.com

Let’s elevate your business, together! Tune in now.

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💻& Don't forget to Visit the Official Her Business Elevated Blog for more business advice and tips and pick up your free downloads! http://www.herbusinesselevated.com!

💻To Inquire About MARKETING services, please visit- https://herbusinesselevated.com/work-with-me/

📷My Solopreneur YouTube channel  https://www.youtube.com/@demetriazinga/

In this episode of Her Business Elevated, I’m diving into self-care and productivity for solopreneurs, sharing personal stories from my early days juggling homeschooling, business, and family life. I’ll walk you through practical strategies like prioritizing needle-moving tasks, creating a content calendar, using tools like Trello and Google Calendar, and protecting your energy through boundaries and rest. Productivity isn’t about doing more—it’s about focusing on what truly matters. Tune in for tips to help you stay organized, energized, and inspired, and don’t forget to check out my Content with Confidence course (link in show notes) and follow me on YouTube at Demetria Zinga: Solopreneur Lifestyle!

//Resources Mentioned//

• 📚 Content with Confidence Course: Purchase Here 
• Pick up your free copy of the Discover Your Passions Workbook
• View the full show notes and blog post here: https://herbusinesselevated.com/productive-solopreneur-tips/
• 🎥VIDEO: https://youtu.be/oH42LZC-JCw
• Join My Mailing list at HerBusinessElevated.com

Let’s elevate your business, together! Tune in now.

---
💻& Don't forget to Visit the Official Her Business Elevated Blog for more business advice and tips and pick up your free downloads! http://www.herbusinesselevated.com!

💻To Inquire About MARKETING services, please visit- https://herbusinesselevated.com/work-with-me/

📷My Solopreneur YouTube channel  https://www.youtube.com/@demetriazinga/