So Sarah went and built an entire career in design anyway, just via the scenic route: advertising, David Jones, hand-drafted joinery, high-end Sydney residential, a boutique studio in regional Beechworth, and now a fully handmade, Instagram-only textile business she runs from 22 acres.
In this episode, Sarah traces the sliding-door moments that took her from a country town in NSW to designing Westfield retail interiors, to closing her own store to care for sick family members, to rebuilding from scratch with nothing but leftover fabric and a login she barely understood.
She talks candidly about the 80/20 rule of showing up online, why she still hand-drafts everything, designing by season, and the surprising reason her answer to "if your brand was a celebrity"