In this episode, National Sales Director Paige Wika of IWCO shares her unique journey into the print industry—from her graphic design roots and a family legacy in print to her dynamic, data-driven approach to sales. Paige talks about building trust with clients, using LinkedIn to create community, and the importance of mentorship and creativity in a traditionally male-dominated industry. This is a conversation about standing out, staying curious, and reimagining how print connects with the next generation.