Ayelet first came to an internet marketing conference for a different reason than most other funnelhackers...she came to get her dad out of what she thought was a cult. She was simply trying to be a loving daughter but from it saw that where her dad was would allow her to unleash her impact. She not only accepted her battles with depression and anxiety at this event but saw that through daring to share the message in her art, she would be able to change her audience's world.