Most entrepreneurs hesitate to disrupt their category because they think sticking to the status quo is safer until a bold innovation flips everything. Natalija shares how her multi-layered background in health, food science, and creativity fueled her mission to reinvent hygiene products, challenging outdated norms with a bold, fun approach that uniquely combines impact and style.

Discover how lived experiences with autoimmune and global health crises ignited her passion for sanitation and sparked her quest for accessible, innovative solutions. She reveals tangible insights on building a brand that stands out in a saturated digital world why daring branding beats playing it safe, and how to communicate your mission without compromise. You'll also learn:

• The importance of messaging and packaging in capturing the attention of Gen Z and millennial audiences
• Why building in public can be strategic but requires caution in competitive spaces
• How to leverage your multi-passionate skills for lateral career shifts without feeling stuck
• The power of turning pain into purpose and how setbacks are redirections rather than failures
• Tactical tips for disrupting traditional categories with fun, ethical, and sustainable innovations

This episode is perfect for women entrepreneurs, disruptors, and innovators feeling the urge to shake up their industry but unsure of how to stand out. If you're ready to challenge conventions, build a magnetic brand, and turn your lived experiences into impactful solutions, this conversation will inspire you to lead boldly and creatively. Join Natalija, a health and innovation trailblazer, as she shares her journey, her mindset, and her unapologetically bold plans to transform the way we think about hygiene and wellness. Don't miss the strategies that can elevate your brand and your impact starting today.

Connect with Natalija and follow her journey:
Instagram: [Natalija.Fern](https://instagram.com/natalija.fern)
Rub Clubb: @RubClubb | Facebook: Rub Clubb
Website

Turn pain into purpose, challenge the outdated, and build a brand that truly disrupts. 

Ready to stop being overlooked?

Join me for Become Magnetic  a free live workshop for established women coaches and service providers who are done being the best kept secret in their niche.

We're covering exactly why talented, experienced women like you are still invisible  and the positioning shift that changes everything.

🗓 25/3/2026 Live on Zoom · Free to attend · Limited spots

👉 Grab your free seat here

Episode: Becoming Magnetic (Part 1) : The Identity Behind an ICONIC Brand

Welcome to the first episode of the Becoming Magnetic series  where we’re diving into what it actually means to be magnetic, and the identity work that sits behind every truly iconic brand.

In this episode, I break down:

✨ What “magnetic” really means

✨ The foundations every woman needs to elevate her brand presence in 2026

✨ Why you can’t out-strategy a misaligned identity

✨ How to step into the version of you who becomes the obvious choice in your industry

If you’re done blending in, dimming down, or doing “just enough”… this episode is your permission slip to step into your magnetic era.

Join Becoming Magnetic (12-Week Program)

If you’re ready to build the identity, message, and presence of a woman who becomes undeniable in 2026, join the Becoming Magnetic program:

Link: https://www.bookedoutsocials.com.au/magneticbrandprogram

Connect With Me

Let’s be friends everywhere you live online I share daily magnetic content, brand strategy, and behind the scenes:

Instagram
 TikTok

Ready to stop being overlooked?

Join me for Become Magnetic  a free live workshop for established women coaches and service providers who are done being the best kept secret in their niche.

We're covering exactly why talented, experienced women like you are still invisible  and the positioning shift that changes everything.

🗓 25/3/2026 Live on Zoom · Free to attend · Limited spots

👉 Grab your free seat here

In this  episode, we dive deep into the art of personal reinvention and rebranding for 2026. If you’ve been feeling out of alignment with your current brand or identity, this is your sign to make a change. Learn the step-by-step process to rebrand your life, from making the decision to shift, defining your higher self, and auditing your current identity, to designing your new lifestyle and brand ecosystem

In this episode I share:

• The 8 steps you can take to rebrand yourself
• How to start becoming HER and step into your next level self.

This episode is perfect for female founders and anyone ready to step into their next era with intention, strategy, and authenticity. 

Ready to stop being overlooked?

Join me for Become Magnetic  a free live workshop for established women coaches and service providers who are done being the best kept secret in their niche.

We're covering exactly why talented, experienced women like you are still invisible  and the positioning shift that changes everything.

🗓 25/3/2026 Live on Zoom · Free to attend · Limited spots

👉 Grab your free seat here

If you’ve ever felt the fear of being seen, you’re not alone. In this episode, we unpack the psychology behind visibility, why your brain resists it, and how to move through fear to show up with confidence. 

You’ll discover why building a personal brand is non-negotiable for service-based business owners, how to share your story without feeling like an “influencer,” and why visibility is a muscle you can strengthen with practice.

You’ll also hear the powerful shifts that happen when you anchor into your “why” and start showing up consistently leading to more clients, more impact, and more authority. 

Whether you’re just starting to step out from behind the screen or ready to scale your influence, this conversation will help you see visibility not as something to fear, but as the pathway to growth.

Ready to build a magnetic personal brand that is rooted in your story, values and mission? DM me "Magnetic" on IG here.

Ready to stop being overlooked?

Join me for Become Magnetic  a free live workshop for established women coaches and service providers who are done being the best kept secret in their niche.

We're covering exactly why talented, experienced women like you are still invisible  and the positioning shift that changes everything.

🗓 25/3/2026 Live on Zoom · Free to attend · Limited spots

👉 Grab your free seat here

Welcome to the Serve and Scale podcast with Nola! In this episode, Nola dives deep into building a magnetic brand that your audience is obsessed with. She shares actionable strategies and mindset shifts for female service-based business owners who want to stand out and scale their businesses.

Key Topics Covered:

• The New Era of Branding:
  Why simply posting content is no longer enough, and how to move towards building a brand that creates obsession and loyalty.
• Shift #1: Make the Decision
  The importance of deciding to step into your magnetic brand identity, showing up differently, and embracing discomfort to reach new levels.
• Shift #2: From Information to Activation
  Moving beyond sharing tips and educational content to creating activating, belief-shifting content that emotionally resonates and calls your audience to action.
• Shift #3: Own Your POV
  Stop copying what everyone else is doing. Lean into your unique point of view, experiences, and voice to stand out as a category leader.
• What Do You Want to Be Known For?
  Ensuring every touchpoint with your audience reflects your brand’s core identity and magnetic edge.
• Invitation to ‘Magnetic’
  Nola invites listeners ready to step into their next level of visibility and brand power to join her exclusive program, with details in the show notes.

Action Steps:

• Decide to embody your magnetic brand identity.
• Create content that activates and emotionally connects with your audience.
• Share your unique perspective and own your brand’s edge.
• Join the waitlist for Nola’s ‘Magnetic’ program for high-level strategy and support.

Links:

• Be the first to know when Magnetic doors open: https://beacons.ai/bookedoutsocials

Thank you for listening! See you in the next episode.

Ready to stop being overlooked?

Join me for Become Magnetic  a free live workshop for established women coaches and service providers who are done being the best kept secret in their niche.

We're covering exactly why talented, experienced women like you are still invisible  and the positioning shift that changes everything.

🗓 25/3/2026 Live on Zoom · Free to attend · Limited spots

👉 Grab your free seat here

Tired of creating endless content without seeing results? Discover why churning out posts isn't enough to grow your business. In this eye-opening episode, we dive deep into the notorious "content cog" trap that's burning out service-based business owners and reveal a game-changing alternative: the Content Conversion Method.

Learn how to:

- Transform your content from passive posts to active conversion tools

- Position yourself as an authority in your field

- Create intentional messaging that resonates with your audience

- Break free from the exhausting cycle of constant content creation

- Build deeper connections that turn followers into customers

The key isn't creating more content , it's creating the right content with purpose and strategy. This episode provides practical insights to help you shift from overwhelming content production to meaningful audience engagement.

Ready to revolutionize your content strategy and start seeing real results? Tune in to discover how to make your content work smarter, not harder, and finally break free from the content creation hamster wheel.

00:00:00 - Creating Content That Converts

00:01:08 - Essentials for Content Conversion

00:01:50 - Importance of Intentional Content Creation

00:04:17 - Importance of Online Positioning

Ready to create intentional content? Apply here.

Connect with me on Instagram here.

Connect with "Booked Out Socials" here

Ready to stop being overlooked?

Join me for Become Magnetic  a free live workshop for established women coaches and service providers who are done being the best kept secret in their niche.

We're covering exactly why talented, experienced women like you are still invisible  and the positioning shift that changes everything.

🗓 25/3/2026 Live on Zoom · Free to attend · Limited spots

👉 Grab your free seat here

In this episode of Serve & Scale, we break down the truth about what actually moves the needle when it comes to marketing your service-based or allied health business.

If you're tired of throwing time and money at random strategies this one’s for you.

We dive into the common marketing mistake a lot of business owners make and how you can avoid it.

Whether you're running a solo practice or scaling a growing agency, this episode will help you choose the right growth path with clarity and confidence.

 Not sure where to start? Book a free 20-minute strategy call to clarify your biggest marketing gap and get a simple next step you can implement right away.: https://calendly.com/havilahmarketing/freestrategycall

Want it done with you?
Check out the Marketing Strategy Intensive a  done-with-you service where we develop your custom marketing roadmap to help you grow visibility, attract leads, and scale with confidence. Apply Here: https://portal.dubsado.com/public/form/view/67da5c285200ae003a493b99?

Ready to stop being overlooked?

Join me for Become Magnetic  a free live workshop for established women coaches and service providers who are done being the best kept secret in their niche.

We're covering exactly why talented, experienced women like you are still invisible  and the positioning shift that changes everything.

🗓 25/3/2026 Live on Zoom · Free to attend · Limited spots

👉 Grab your free seat here