In this week's episode we cover 6 steps you should take to create a winning content strategy for your business. We cover why simply going for "consistency" is risky, creating content goals and how to approach strategic collaborations!

 

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Entrepreneurs should invest more time into their content strategy because a strong content strategy is critical to the success of any business. A well-thought-out content strategy allows you to communicate your message effectively, build a relationship with your target audience, and achieve your marketing and business goals. Investing time into your content strategy helps to ensure that your content is aligned with your overall business objectives, resonates with your target audience, and drives results. Additionally, a solid content strategy helps you to prioritize your efforts, avoid scattered content creation, and streamline your marketing activities, leading to a more efficient and effective use of your resources. By investing more time into your content strategy, you can build a strong brand and drive sustainable business growth.   Entrepreneurs should use market research to create their content strategy for a number of reasons. Firstly, market research provides valuable insights into your target audience, including their needs, pain points, preferences, and behaviors. This information can be used to tailor your content to meet their specific needs, which can help to increase engagement and build a stronger connection with your audience. Secondly, market research can also help to identify gaps in the market, allowing you to create unique and in-demand content that sets you apart from your competitors. This can help to attract more customers and grow your business.   In addition to these benefits, market research can also inform your overall content strategy by providing a clear understanding of your industry and the competition. By knowing what types of content are performing well and what your competitors are doing, you can make more informed decisions about the type of content you create and how you promote it. Furthermore, market research can also help you to understand the current trends in your industry, allowing you to stay ahead of the curve and create timely and relevant content. Ultimately, by using market research to inform your content strategy, you can make data-driven decisions that drive business growth and success.  

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This episode kicks off our content strategy series here on the Her Morning Coffee Podcast. This episode covers the importance of a repurposing strategy. Repurposing content is important because it allows you to reach a wider audience, save time and resources, and increase your visibility and reach. By repurposing content, you can create multiple pieces of content from one source, which can be used in different formats and on different platforms. This helps to maximize the impact of your content and reach more people.

 

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Having one-on-one meetings with employees is important for entrepreneurs because it allows them to build relationships with their employees, gain insight into their employees' work, and provide feedback and guidance. It also helps to foster a sense of trust and understanding between the entrepreneur and their employees, which can lead to increased productivity and better team dynamics. In this episode, I break down how I structure my one to one team meetings with employees and contractors!

 

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Automation is an important tool for any coaching business. It can help streamline processes, reduce costs, and increase efficiency. Automation can also help coaches to better manage their time and resources, allowing them to focus on providing the best possible service to their clients. Automation can also help coaches to better track and analyze data, allowing them to make more informed decisions and better tailor their services to their clients' needs. With strong processes paired with automation, coaches can better manage their client relationships, allowing them to provide a more personalized experience. Ultimately, automation can help coaches to better serve their clients and grow their business. In this episode, I am going to break down how to automate more in your online service based business.

 

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In this episode, I am providing a detailed breakdown how I am setting up my Clickup Spaces, Folders and Lists for staying organized and productive in my online  service based business. This episode is great for coaches, consultants, speakers, authors and freelance entrepreneurs. I use Clickup for marketing, operations, client management and so much more!

 

Links Mentioned

Free Coach as CEO Space: https://thepowercollective.lpages.co/coachasceo/

Save 20% on ALL Clickup Templates using code NEWYEAR23 (applies to bundle as well): https://thepowercollective.lpages.co/ascensionsystems/

Grab the 2023 Planning Bundle here: https://thepowercollective.thinkific.com/courses/2023planningbundle

 

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In today's bonus episode, I am going to break down my 3 step approach to setting measurable and tactical goals for my business.

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Links Mentioned in Today's Episode

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YouTube Video on Goal Setting that Covers Mission/Vision: https://youtu.be/tAQCzmR5CK8

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In today's episode, I am going to break down five marketing and business trends that will impact small business owners, entrepreneurs and online creators. The trends focus on customer acquisition, sales, and customer attraction via social media.

Today's episode is sponsored by Paperbell. Try Paperbell for free today at http://www.paperbell.com/podcast

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Clickup Templates: https://www.thepowercollective.co/ascensionsystems/

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In this episode, I cover the 8 essential steps you'll want to take to prepare for year end in your online business. Topics include annual planning for the new year, marketing, analytics, holiday gifts, networking and much more!

Today's episode is sponsored by Paperbell. Try Paperbell for free today at http://www.paperbell.com/podcast

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In honor of our 200th episode, today will feature listener questions! The questions cover work life balance, releasing limiting beliefs, creating recurring revenue and more!

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Today's episode is sponsored by Paperbell. Try Paperbell for free today at http://www.paperbell.com/podcast

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Thank you to everyone who submitted questions for today's show. Connect with them by visiting their websites/social media pages as listed below.

The Everyday Icon - https://www.theeverydayicon.co/

Divine Womanhood - https://www.instagram.com/itsaliciachristine/

DayeLight Publishers - http://dayelightpublishers.com/

Reflex Strategy Group - @ReflexStrategyGroup on Instagram and Twitter

Beautifully Blooming - https://beautifullyblooming.com/

Mind Over Money - https://mindovermoney.net/

CP Designs Unlimited - www.cpdesignsunlimited.com

Impacted But Not Imprisoned, LLC - https://www.impactedbutnotimprisoned.com/

 

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Connect with me online!

Learn more about my company The Power Collective https://www.thepowercollective.co

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Shop my favorite items in my Amazon Influencer Store  http://amazon.com/shop/kyshiram *affiliate link - I will receive a small commission if you purchase with my link*

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