Her Path to Revenue

Marketing was “crushing it.”
Clean reporting. Sophisticated paid. Strong content. 80% of revenue influenced by marketing. CFO-friendly dashboards.

And still… growth flatlined for 12 months.

In this solo episode, I break down the real story behind stalled growth in a high-performing SaaS org and the one metric that stopped me cold:

They needed $20M in open pipeline to close $3M in ARR.
That’s a 7x pipeline ratio… paired with a 12% win rate and weak MQL→SAO conversion. Translation? The engine was working overtime for modest results.

Here’s what we unpack:

• Why “good on paper” marketing can still be misaligned to business strategy

• How late-stage brand presence compresses your influence window (and tanks win rate)

• The shift from lead volume to efficiency + buying committee coverage

• What changed when we reverse-engineered ICP from closed-won data

• The results: CAC payback 6 → 4 months and marketing ROI 97% → 196% on the same spend

No finger-pointing. No fluff. Just math, strategy, and fixes that move revenue.

What happens when a former athlete, personal trainer, and advertising exec becomes a go-to-market architect for PE-backed SaaS companies?

You get clarity. Alignment. And revenue that actually scales.

In this episode of Her Path to Revenue, Janelle sits down with Brooke Duffy, revenue and go-to-market leader who helps B2B SaaS and service companies turn growth ambition into repeatable execution.

From being poached early in her career to sitting at the intersection of sales, marketing, and creative at TV Guide… to building startups from scratch… to consulting for PE-backed portfolio companies — Brooke’s journey proves one thing:

Success is not linear.

In this episode, we unpack:

• Why hiring “more sales reps” is NOT a growth strategy

• The bowtie framework and how to diagnose where revenue is actually breaking

• Why founders must pivot like parents (yes, really)

• The real reason pipelines look inflated

• How to know when it’s time to walk away from an opportunity

• The power of saying “no” to protect your growth

We also talk about Brooke’s alter ego — the Killer Bee — and why revenue leadership requires grit, loyalty, and strong roots.

Follow Brooke on LinkedIn: https://www.linkedin.com/in/brookeaduffy/

What do Bad Bunny, red lipstick, and 21 million pieces of direct mail have in common?

Discipline. Visibility. Revenue.

In this episode of Her Path to Revenue, Janelle sits down with Kathy Kmiotek, FinTech and SaaS growth leader and Founder of Kmiotek Advisors & Consulting, to unpack what it really takes to turn marketing into a true revenue engine.

With more than 20 years of experience spanning publishing, financial services, and FinTech, Kathy shares how she built her career on performance accountability—from managing subscription P&Ls in media to driving enterprise SaaS growth in regulated industries.

This conversation goes beyond tactics.

It’s about:

• Why direct mail taught her the science of marketing (and why those principles still apply today)

• The critical difference between business strategy vs. marketing strategy

• Why tactics are distribution channels—not strategy

• Reinventing your career at 40 (and doing it again at 50)

• Visibility, legacy, and building financial freedom on your own terms

• And yes… how Bad Bunny and red lipstick help her step into her alter ego before big moments

Connect with Kathy on LinkedIn: https://www.linkedin.com/in/kathryn-kmiotek/

Not every revenue leader planned this path but the best ones learn how to lead it anyway. With clarity, grit, and a whole lot of heart.

In this episode of Her Path to Revenue, Janelle Amos sits down with Delilah Adrian, Integrated Marketing Leader at Specificity, whose career into marketing started by accident and evolved into a decade-plus journey of driving growth, simplifying complexity, and building programs that actually work.

Delilah shares how she transitioned from mental health services into marketing, why fail-fast shaped her early career, and how she approaches growth today with a quality-over-volume mindset. They dig into what’s working as we head into 2026—events, trust-building, and ultra-clear messaging while also getting real about motherhood, balance, and what it takes to keep showing up when life is full.

In this episode, we cover:

• ​Why clarity is the competitive advantage in an AI-saturated world
• ​How to prioritize quality over volume without slowing growth
• ​The return of in-person events and relationship-driven marketing
• ​Balancing revenue leadership with motherhood as a single mom
• ​Confidence rituals, grounding practices, and filling your own cup first

This episode is for marketers and revenue leaders who didn’t follow a straight line but are committed to doing meaningful work, leading with intention, and building careers that support real life.

Some leaders are nice. The best ones are honest. And those are not the same thing.

In this episode of Her Path to Revenue, Janelle Amos sits down with longtime mentor, friend, and strategy powerhouse Andrea Lechner Becker, Strategy Chief at GNW Consulting and one of those rare leaders who makes hard problems feel solvable—without sugarcoating a damn thing.

Andrea gets candid about imposter syndrome, autonomy, and the exact moment she stopped trying to be palatable and started being effective. From navigating male-dominated rooms early in her career to retiring early, coming back with intention, and leading with brutal clarity, this conversation is a masterclass in confidence that isn’t performative—it’s practiced.

They dig into what it really means to lead through seasons, why long-term goals don’t work for everyone, and how honesty—when done right—is the kindest leadership move you can make.

In this episode, we unpack:

• Why confidence doesn’t come from polish—it comes from decisiveness

• The difference between being nice and being useful

• How seasonality keeps leaders energized instead of burned out

• A no-BS feedback framework every woman in leadership should steal

• Why autonomy matters more than titles, pay, or approval

This episode is for women who are done over-explaining, done shrinking, and ready to lead in a way that actually works—for the business and themselves.

Follow Andrea on LinkedIn: https://www.linkedin.com/in/andreaelbee/

Confidence isn’t a vibe. It’s a decision—made in messy moments.
And no, you don’t “either have it or you don’t.” You build it. Under pressure. With reps. With receipts.

This is a solo episode, but it’s not a filler. It’s the context only Janelle can give.

In this episode of Her Path to Revenue, Janelle Amos answers the signature question she asks every guest: what’s your confidence switch? She takes you back to the real origin story: sports pressure, grit, getting hit hard and getting back up harder—and how that shaped the way she leads, sells, and builds revenue today.

Then she gets brutally honest about the pivot that changed everything: going from Head of Demand Gen on a Friday to founding Elevate Growth on a Monday—no safety net, no cute “entrepreneur era,” just values, stakes, and a five-month-old daughter watching what courage looks like in real time.

In this episode, you’ll hear:

• Why confidence is competence in motion (and what that actually means in revenue rooms)

• The athlete mindset that makes pipeline pressure feel… familiar

• The difference between marketing that sets the ball and sales that spikes it

• The truth about leaving when your values get tested—and choosing yourself anyway

• The advice she’d give her younger self: build quiet, protect your belief, and collect receipts

Marketing isn’t broken. The way we measure it is.
And if you’ve ever been asked to “drive pipeline fast” while building a brand that actually lasts? Welcome to the group chat.

In this episode of Her Path to Revenue, Janelle Amos sits down with Sherehan Ross—senior marketing leader, former CMO, and the unfiltered voice you’ve probably screenshotted on LinkedIn. Sherehan is known for turning chaos into clarity by aligning marketing, sales, and product into one full-funnel engine that drives real pipeline—without the fluffy dashboards and vanity-metric theater.

This conversation hits both sides of the game: the boardroom confidence rituals (yes, we’re talking Ted Lasso power poses) and the real-world revenue strategy leaders need heading into 2026—especially when AI is raising the bar and punishing lazy marketing.

In this episode, we get into:

• Why “balance” is a myth—and how to lead in seasons, not guilt

• The confidence move Sherehan swears by: “make yourself big” before the room tries to shrink you

• Why AI isn’t replacing fundamentals—it’s exposing who never had them

• How to get C-suite buy-in by proving value in weeks (not quarters) while building the long-term flywheel

• The truth about attribution: the buyer journey isn’t linear, and neither is revenue

• Why the real edge in 2026 is human-to-human marketing and customer obsession

If you’re tired of performing marketing instead of producing revenue—this episode will feel like a reset.

Put your hoops on. Take up space. And stop asking permission to do the thing you already know will work.

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Follow Sherehan on LinkedIn: https://www.linkedin.com/in/sherehanross/

If your calendar is chaotic, your pipeline doesn’t have to be.
Because “doing it all” isn’t the flex—systems are. And Lynnice Wolf came with receipts.

In this episode of Her Path to Revenue, Janelle Amos sits down with Lynnice Wolf—VP of Corporate Marketing at Immuta, a proven revenue-driving marketing leader who’s generated $121M+ in new business, boosted enterprise ACV, and helped fuel major pipeline growth across cybersecurity and data. Oh—and she’s also a mom of three girls and the host of She Pack, where she’s raising the next generation of female leaders while still shipping results in real time.

This episode is equal parts boardroom energy and real-life survival strategy—from 5AM routines and mindset resets to how brand becomes a revenue multiplier in a market full of noise.

In this episode, we get into:

• The confidence combo that never fails: red lipstick + “Till I Collapse” (yes, really)

• Why you don’t rise to your goals—you rise to your systems (and how Lynnice runs hers at home)

• The three anchors that keep her steady: flow, intentionality, and systems

• The corporate marketing glow-up: how brand and storytelling drive pipeline—not just awareness

• What’s actually moving the needle in 2026: narrative-led storytelling, PR, and AI-first search

• How to learn fast as a leader: hiring smarter, staying curious, and living in the copilot seat

If you’re building revenue while building a life—and you’re tired of white-knuckling your way through both—this episode will feel like a deep breath and a strategy session.

Put your hoops on. Put the systems in place. Then add the red lipstick and go win.

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Follow Lynnice on LinkedIn: https://www.linkedin.com/in/lynnicewolf/

She’s driving revenue at Microsoft and still figuring out how to breathe.
Because the untold story behind “powerhouse” is usually… exhaustion, responsibility, and a calendar that thinks it owns you.

In this episode of Her Path to Revenue, Janelle Amos sits down with Mo'Shai Gibbs—award-winning B2B marketing leader, 2024 Phoenix Business Journal 40 Under 40 honoree, and the strategic force behind global co-marketing programs at Microsoft. Mo'Shai breaks down what’s working right now (and what’s not) when it comes to building pipeline in a noisy market—without defaulting to “another webinar.”

But this isn’t just a marketing tactics episode. Mo'Shai gets real about confidence rituals (yes, nails count), why what you wear can change the room, and the unseen weight she carries as a caregiver—while still chasing big goals and bigger purpose.

In this episode, we get into:

• Why industry-specific micro-events can move stuck pipeline faster than “spray-and-pray” campaigns

• The shift from generic content to product truth (use cases → POCs → real outcomes)

• How to make co-marketing actually work: thought leadership, video, briefings, and workshops that convert

• What balance really looks like when you’re ambitious… and responsible for more than just yourself

• The mindset that carried her from Watts to Tahiti energy—and into rooms where brands move

If you’re building revenue while carrying a whole life behind the scenes, this one’s for you.

Put your hoops on. Book the walk. Then go close something.

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Follow Mo'shai on LinkedIn: https://www.linkedin.com/in/moshai/

“Because you’re a mom.”
It’s a phrase too many women hear—and a bias that quietly blocks promotions, leadership roles, and revenue potential.

In this episode of Her Path to Revenue, Janelle Amos sits down with Lea Chatham, an award-winning healthcare marketing leader with 25+ years of experience scaling brands, navigating M&A, and driving growth inside health tech and health systems.

Lea gets real about the moments that shaped her career—from being underestimated as a working mother to learning how to advocate for herself, survive massive change, and turn bias into resilience. Together, they unpack the business cost of bias, why confidence is a revenue skill, and how today’s leaders must rethink growth, targeting, and proof in an increasingly noisy market.

This episode is for women who are:

• Tired of motherhood being treated like a liability

• Ready to own the room, the role, and the revenue

• Building careers that scale without burning out

Grab your hoops.
This is about turning bias into power—and resilience into results.

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Follow Lea at https://www.linkedin.com/in/leachatham/

Learn more at Heidi Health: https://www.heidihealth.com/en-us