Her Powerhouse Brand

Her Powerhouse Brand

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Her Powerhouse Brand episodes

  • EP. 21: From Confused Visitor to Dream Client - How Your Website and Funnel Work Together

    If you’re a founder stepping fully into your CEO role and scaling beyond those first breakthrough months, your website and funnel are no longer just “nice-to-have tools.” They’re your strategic leadership assets.In this episode, I’m diving into how ambitious female founders can transform their digital presence from a source of overwhelm into a 24/7 sales system that elevates brand perception, attracts premium clients, and converts on autopilot.Too often, scaling CEOs feel stuck in tech chaos, DIY websites, or funnels that don’t reflect their growth. The truth? A pretty website and a random funnel won’t cut it; they need to work together as part of a bigger strategy.

    What You’ll Learn in This Episode:

    * Why your website & funnel are more than just marketing tools - and how they can act as your sales team.

    * The #1 mindset shift you need as a scaling CEO when it comes to your brand presence.

    * How to spot (and fix) the leaks in your current digital presence that are costing you leads & sales.

    * 3 actionable steps to create a seamless, sales-driving system between your website & funnel.

    * Why a strong, intentional brand presence frees up your time for true leadership.

    This episode is packed with clarity, strategy, and next steps you can start applying right away, so your digital presence feels magnetic, aligned, and built to scale.

    Resources & Next Steps

    ✨ Book your free Brand-to-Funnel Breakthrough Call - https://calendar.app.google/irfF3GsBni1UUq5Q9 Here, I’ll help you identify where your website & funnel are leaking leads and map out how to turn it into a scalable sales system.

    ✨ Ready to go deeper? Apply for the Website & Funnel Intensive: a focused 2–4 week experience that transforms your brand presence into a sales system that works for you. (Only 3 spots left this quarter.)

    *Learn more about The Premium Website & Funnel Intensive here - https://tinyurl.com/premiumwebsiteandfunnelConnect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your website, funnels and social media marketing needs): https://studionaghisa.com/start-here



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    13 min
  • The New Funnel: Why Brand Presence Is Your Strongest Sales System

    We’re no longer in the “opt-in → nurture → sale” era. That still works - but if you're only relying on that?

    You’re likely leaving reach, revenue, and resonance on the table.

    In 2025, your funnel isn’t just a series of emails or steps. It’s your entire brand presence - designed to convert without chasing, built to scale with soul.

    In this week’s drop:

    ✨ How buyer behavior is evolving

    ✨ What intentional funnels actually look like now

    ✨ How AI discovery, emotional marketing, and search-first content are reshaping the game

    ✨ The “4S” framework to audit your visibility today

    → Listen to this episode to get started;

    → Or read the full deep-dive on Substack here

    Connect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your website, funnels and social media marketing needs): https://studionaghisa.com/start-here

    * Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    11 min
  • EP. 19: Breaking Through: Turning Business Failures into Your Biggest Wins

    What if failure wasn’t the end of your journey - but the beginning of something bigger?

    In this episode, I sit down with Jane Galicia, a serial entrepreneur, brand strategist, and real estate investor who has turned major business failures into powerful growth opportunities. Jane opens up about one of the toughest moments in her career - a brand partnership failure that resulted in a huge stock loss - and how she navigated the setback with resilience, strategy, and a strong long-term vision.

    We dive into:

    ✨ How to bounce back from business failures without losing confidence

    ✨ The mindset shift that turns setbacks into stepping stones

    ✨ How to assess risks wisely and make high-stakes decisions with clarity

    ✨ Why knowing when to pivot (or let go) is crucial for long-term success

    ✨ The role of mentorship in scaling your business and legacy

    Jane’s journey from entrepreneurship to investing proves that failure is never the end; it was actually just a redirection. Whether you’re facing challenges in your business or thinking of making a bold move, this conversation will give you the insight and inspiration to keep going.

    About Jane:

    Jane Galicia is a serial entrepreneur, brand strategist, and real estate investor with a decade of experience in retail and service industries. She has led and mentored entrepreneurs across multiple countries, helping brands expand and thrive. Starting her real estate investments at 27 and earning her first million by 28, Jane now runs her own brand strategy and content marketing company. A believer in lifelong learning, she completed an Executive Programme in Future Leadership at the National University of Singapore and shares her business insights through mentorship, consultations, and her Business Builders’ Club.

    Connect with Jane:

    * Instagram- https://www.instagram.com/amjaneg/

    * Facebook - https://www.facebook.com/janeeyg/

    Connect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your digital marketing needs): https://studionaghisa.com/start-here

    * Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    31 min
  • EP. 18: Building Wealth with Confidence: Heal Your Money Story & Step into Your True Financial Power

    Money isn’t just about numbers - it’s deeply tied to our emotions, beliefs, and personal experiences. In this episode, we sit down with Rachel Duncan, financial therapist and founder of The Money Healing Club, to explore the often-overlooked emotional side of money.

    We cover:

    ✨ Healing your money story - how subconscious beliefs shape your finances

    ✨ Money wounds & financial trauma - why you feel stuck and how to move forward

    ✨ Impulse spending & emotional spending triggers - how to uncover the "want beneath the want"

    ✨ Women & wealth - overcoming undercharging, pricing guilt, and stepping into financial confidence

    Tune in now for a powerful conversation on healing your relationship with money and stepping into financial confidence!

    About Rachel:

    Rachel Duncan is a financial therapist and art therapist based in Denver. She founded the Money Healing Club, an online financial therapy learning community helping mission-driven people deal with the emotional challenges of money.

    The Club’s mission is to be the softest place to land in personal finance. Club members come to the Club often feeling guilty about their money choices, and feeling overwhelmed by traditional financial advice. Rachel provides a unique way to blend practical money guidance with creative insights with her background in Art Therapy. Members usually reduce their financial stress and increase their confidence in six months or less.

    Connect with Rachel:

    * Instagram- https://www.instagram.com/moneyhealingclub/

    * Join the Money Healing Club - moneyhealingclub.com

    Connect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your digital marketing needs): https://studionaghisa.com/start-here

    * Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    37 min
  • EP. 17: Functional Nutrition Strategies Every CEO Mom Needs for Peak Productivity & Well-Being

    As a mom and entrepreneur, you can’t afford to run on empty - but too often, high-performing women struggle with burnout, hormone imbalances, and energy crashes. Today, Kim Perez shares how functional nutritionhelps busy CEO moms restore their energy, nourish their bodies, and sustain peak performance - without restrictive diets or unrealistic wellness trends.

    Here’s what you’ll learn:

    ✨ How food impacts energy, hormones, and brain function

    ✨ The biggest health imbalances high-achieving women face (and how to fix them)

    ✨ Why nourishment, not deprivation, is the key to long-term health

    ✨ Simple, time-efficient ways to upgrade your nutrition and well-being today

    About Kim:

    Kim Perez is a functional nutritionist, mom of two, and founder of Root & Branch Nutrition, where she helps moms replenish their bodies, rebuild resilience, and restore their energy so they can thrive in both motherhood and business. After experiencing postpartum depletion firsthand, Kim became passionate about helping women address the root causes of burnout, balance their hormones, and redefine self-care in a way that actually works.

    Connect with Kim:

    * Instagram- https://instagram.com/rootandbranchnutrition

    * Freebies- https://www.rootandbranchnutrition.com/freebies

    * Work with Kim- https://www.rootandbranchnutrition.com/apply-now

    Connect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your digital marketing needs): https://studionaghisa.com/start-here

    * Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    34 min
  • EP. 16: The Feminine Wealth Revolution: Think, Earn & Grow Like a 7 to 8-Figure Leader

    We’ve been taught that wealth comes from working harder - but what if the real secret is working smarter and fully claiming your worth?In this episode, Carla Townsend, a Money Mindset & Success Coach, shares the biggest mindset and strategy shifts that separate struggling entrepreneurs from 7 to 8-figure leaders.

    Here’s what you’ll learn:

    ✨ How to shift from survival mode to thriving in wealth

    ✨ The common beliefs holding women back from financial success - and how to dissolve them

    ✨ How to confidently own your value and scale to premium pricing

    ✨ Why making more money doesn’t mean working more (and how to let go of the guilt around it)

    ✨ The CEO mindset required for massive financial growth

    About Carla:

    Carla is a Money Mindset & Success Coach helping purpose-driven women in business break through money blocks, charge premium prices, and create a life they never want to escape.

    After relaunching her business in 2021 while raising three kids, she has helped women scale from startup to 50k+ months and beyond. She’s been featured in top publications, her podcast has reached 113 countries, and her mission is to help more women step into financial freedom.

    Connect with Carla:

    * Money Mindset Hub Podcast: https://www.moneymindsethub.com/podcast

    * Instagram: @moneymindsethub https://www.instagram.com/moneymindsethub

    * Free Money Archetype Quiz: https://www.moneymindsethub.com/quiz

    Connect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your digital marketing needs): https://studionaghisa.com/start-here

    * Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    51 min
  • EP. 15: The Future is Felt First: How to Tap into the Frequency of Your Next-Level Reality

    If success feels like something you keep chasing, this episode will show you a different way - one where you actually embody your next-level self NOW instead of always feeling behind.

    Maia, a transformational coach and visionary, shares her journey of shifting from doing more to being more - and how energy, nervous system regulation, and alignment are the real keys to unlocking the future you desire.

    Here’s what you’ll learn:

    ✨ Why your frequency matters more than your strategy

    ✨ The Future Self Manifesto: A powerful daily practice for alignment

    ✨ How to stop "worshiping the gap" between where you are and where you want to be

    ✨ Nervous system expansion: The missing piece in holding greater success

    ✨ How to balance flow and structure to create effortless results

    About Maia: Maia is a mindset and energetic coach who helps visionaries turn their wildest dreams into reality. She teaches high-achievers how to expand their capacity to hold more success, shatter self-concepts, and create a life and business rooted in freedom.

    Connect with Maia:

    * Instagram - https://www.instagram.com/maiaben/

    * Work with Maia - https://www.maiabenaim.com/

    Connect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your digital marketing needs): https://studionaghisa.com/start-here

    * Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    44 min
  • EP. 14: From Self-Doubt to Sales Queen: Overcoming Imposter Syndrome to Achieve Your Biggest Sales Month Yet

    Imposter syndrome isn’t just a mindset issue - it’s absolutely an income blocker. If self-doubt has ever made you hesitate before raising your prices, selling your offers, or showing up as an authority, this episode will shift everything for you.

    In this conversation, Jill, a multi-6-figure business mentor, shares how to identify and overcome imposter syndrome, rewire your beliefs about sales and success, and step into your most confident, profitable self.

    Here’s what you’ll learn in this episode:

    ✨ Why imposter syndrome shows up (even at 6+ figures) and how to handle it

    ✨ How to detach your self-worth from business success so you stop feeling like a fraud

    ✨ Why “needy energy” repels sales—and how to shift into abundance instead

    ✨ The identity shift that turns hesitant sellers into confident, high-income earners

    ✨ How to sell without fear of rejection, judgment, or failure

    About Jill:

    Jill is a multi-6-figure mindset & business mentor who helps women overcome imposter syndrome, own their worth, and build thriving, profitable businesses. She’s helped countless entrepreneurs break through self-doubt and step into $10K-$20K months with confidence.

    Connect and Work with Jill:

    * Instagram - https://www.instagram.com/yourcoachjill

    * Free Mini Course: Imposter Syndrome to Sales - https://yourcoachjill.com/imposter-syndrome-to-sales

    * Buy Her Book: https://www.jillianparekh.com/yns-book

    * Courses, Masterclasses and Bundles - https://www.jillianparekh.com/courses

    Connect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your digital marketing needs): https://studionaghisa.com/start-here

    * Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    37 min
  • EP. 13: The Leading with Power: The CEO Identity Shift No One Talks About

    No one tells you that stepping into the CEO role can feel uncomfortable, like growing into a new identity that doesn’t quite fit yet. But what if that discomfort is actually a sign you’re leveling up?

    In this episode, I’m joined by Ashton Smith, a seventh-generation entrepreneur and founder of The Awakening, where she helps women build profitable, sustainable businesses while stepping fully into their power. We’re unpacking the CEO identity shift that no one prepares you for - and what it really takes to own your role as a leader.

    Here, you’ll learn:

    ✨ The mindset shift from business owner to CEO - why it feels uncomfortable (and how to move through it)

    ✨ The power of self-validation and why waiting for approval is holding you back

    ✨ How to fully take responsibility for your business and momentum

    ✨ The feminine leadership edge - how intuition, empathy, and energy make you a stronger leader

    ✨ The emotional side of leadership - loneliness, pressure, and how to navigate it

    If you’ve ever felt like you’re playing small, doubting yourself, or holding back from truly leading - this episode will shift your perspective.

    About Ashton:

    Ashton is the Founder of The Awakening, a Business Coaching and Education platform that has served hundreds of women worldwide since its inception in 2019. She loves to help women design profitable and sustainable companies from the ground up, but it’s about so much more for her. She is deeply committed to helping women wake up to their power, live fulfilling lives, and create lasting impact on future generations.

    Connect & Work with Ashton:

    * Website - https://www.myawakening.co

    * Instagram - https://www.instagram.com/myawakeningco/

    * Youtube - https://www.youtube.com/channel/UCThIh7Yio-20DaeNZlrNybQ

    * Facebook - https://www.facebook.com/myawakeningco

    * Vivid Creative - https://www.myawakening.co/services/vivid

    * The Awakening Academy - https://www.myawakening.co/services/academy

    * Private Coaching - https://www.myawakening.co/services/coaching

    Connect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your digital marketing needs): https://studionaghisa.com/start-here

    * Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    43 min
  • EP. 12: The Power of Cultural Identity in Motherhood & Business Leadership

    Cultural identity shapes who we are - but what happens when we channel it into both motherhood and business leadership? In this episode, I sit down with Meldy Hernandez, CEO and Founder of Mamapina, to explore how embracing Filipino heritage can create a deeper impact in both family and business.

    Here, we talked about:

    * The inspiration behind Mamapina and how culture played a role in its creation

    * The challenges (and triumphs) of balancing motherhood and entrepreneurship

    * Why cultural identity is a powerful leadership tool in business

    * The role of resilience, bayanihan (community spirit), and resourcefulness in scaling a brand

    * How Filipina mothers can raise children who are proud of their roots while thriving in a global world

    * Advice for women looking to build businesses that honor tradition while innovating for the future

    Meldy’s story is a testament to the power of purpose-driven entrepreneurship - one that creates legacy, impact, and cultural preservation. If you're a mother, a business owner, or someone passionate about heritage-driven leadership, this episode is for you.

    Connect with Meldy:

    * Instagram: https://www.instagram.com/meldy_stehmeier_hernandez_

    Support Mamapina and their mission to nourish mothers & babies:

    * Website: https://us.shopmamapina.com

    * Instagram: https://www.instagram.com/mamapinaph

    Connect with Sheila:

    * Instagram - www.instagram.com/sheila__fuentes

    * Work with Studio Naghisa (for your digital marketing needs): https://studionaghisa.com/start-here

    * Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com
    44 min

About Her Powerhouse Brand

From the publisher's feed

Welcome to Her Powerhouse Brand Podcast, where ambitious women leaders build standout brands that create wealth, lead with purpose, and leave a lasting legacy.