Have you ever felt like your signature topics or the topics of your content weren’t interesting to your audience? You know they are topics that are relevant to them, but they’re not the most engaging topics. In today’s episode, I chat with Rafael M. Lopes about making boring topics engaging for your audience. Rafael shares five key strategies to turn your uninspiring topic into an attention grabber.  

Main Topics Covered in Today's Episode:

• Rafael’s background and experience in health equity
• An introduction to tokophobia
• 5 strategies to turn boring topics into engaging ones

Connect with Rafael M Lopes:

• LinkedIn
• Website

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode61/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Hey, friend! Today we are continuing our conversation about encouraging more engagement with your audience through asking questions. In this episode, I’m sharing how to ask questions that spark conversation and create more engagement. 

Main Topics Covered in Today's Episode:

• Types of questions that spark conversation and increase audience engagement
• How to craft engaging questions
• When you should ask these types of questions when giving a talk

Resources Mentioned in Today's Episode:

• Join the Newsletter

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode60/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Hey, friend! There are so many strategies for engaging your audience, but some of these strategies aren’t ideal when you are speaking to a large audience live or when you’re creating content in a way that doesn’t allow for your audience to respond back. In today’s episode, I’m breaking down how to use rhetorical questions as an audience engagement strategy.

Main Topics Covered in Today's Episode:

• Rhetorical questions as an audience engagement strategy
• When to use rhetorical questions to engage your audience
• How to do this effectively

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode59/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Hey, friend! We talk a lot about storytelling on this podcast. Storytelling is an effective way to make your content messaging memorable. One type of story we haven’t discussed on the podcast is seasonal stories. Seasonal stories draw your audience in because they are often connected to a certain feeling or create a specific reaction. If you want to enhance your content messaging and make your content even more relatable, it’s time to add seasonal stories to your story library. Listen to today’s episode to learn how to get started with seasonal stories.

Main Topics Covered in Today's Episode:

• What are seasonal stories
• Examples of seasonal stories
• How seasonal stories enhance your content messaging and make your storytelling more relatable 
• Tips and strategies for coming up with seasonal stories

Resources Mentioned in Today's Episode:

• Authentic Anecdotes

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode58/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Hey, friend! Whether you work in corporate or run your own business, integrating work and life is important. Without work life harmony, you will experience burnout. In today’s episode, I chat with Bianca B. King about her journey from experiencing corporate burnout to diving into entrepreneurship and building a digital marketing agency. Bianca shares so many nuggets of wisdom about work and life integration, overcoming challenges you face in corporate and running your own business, and so much more.

Main Topics Covered in Today's Episode:

• Bianca’s transition from commercial real estate to building a digital marketing agency
• Why you need to focus on integrating work and life instead of finding work life balance
• Stepping out of your comfort zone
• Overcoming challenges as an entrepreneur

Connect with Bianca B. King:

• Website: Pretty Damn Ambitious
• Website: Seven5 Seven3 Marketing Group
• Website: Bianca B. King
• Instagram: @pdambitious
• Instagram: @iambiancabking
• LinkedIn

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com
• 
  

For the full show notes, head to semiconventional.com/episode57/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Hey, friend! If you’ve been thinking about transitioning from corporate to entrepreneur, then today’s episode is for you! In this episode, I chat with Camille Nisich about her journey from being a corporate employee to running her own business. Camille shares great insights into her journey as well as the importance of innovation, adaptability, trust in leadership, and so much more!

Main Topics Covered in Today's Episode:

• Camille’s transition from corporate to entrepreneur
• What led Camille to start her business
• Camille’s experience with career pivots
• The importance of adaptability and transparency both in business and leadership

Connect with Camille Nisich:

• LinkedIn
• Subscribe to Camille's LinkedIn Newsletter: Transform Operations & Leaders
• The next cohort of The Leadership Accelerator starts September 24, 2024. Learn more here.

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com
• 
  

For the full show notes, head to www.semiconventional.com/episode56/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Hey, friend! How is your relationship with money? If you have ever wondered how to heal your relationship with money or just desire to have an uncomplicated relationship with money, today’s episode is for you. I sit down to chat with Aja Evans about feeling good about your finances and developing a healthy relationship with money.

Main Topics Covered in Today's Episode:

• How Aja got started with financial therapy
• Aja’s expert tips for how to heal your relationship with money
• Behind the scenes of Aja’s book, Feel Good Finance

Connect with Aja Evans:

• Website
• Instagram: @ajaetherapy
• LinkedIn

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com
• 
  

For the full show notes, head to semiconventional.com/episode55/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Hey, friend! In the last few episodes, we have been discussing how to leverage clickbait in your storytelling positively. Today, I’m walking you through a live example of taking an ordinary story and spicing it up to hook your audience and keep them engaged. If you want to start creating engaging stories that keep your audience hooked from start to finish, today’s episode is for you.

Main Topics Covered in Today's Episode:

• Live example of how to take an ordinary story and spice it up to hook your audience
• A breakdown of the process of turning a story into a clickbait story

Resources Mentioned in Today's Episode:

• Authentic Anecdotes

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode54/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Hey, friend! Clickbait often gets a bad reputation, but it can be an effective way to tell engaging stories when done right. In today’s episode, I’m sharing how you can leverage clickbait to tell attention grabbing stories in your long form content. When you use clickbait storytelling effectively, you build suspense and maintain your audience’s interest while delivering on your promise in your content. 

Main Topics Covered in Today's Episode:

• How to use clickbait to create suspense and intrigue when telling attention grabbing stories
• How to provide value when telling clickbait stories

Resources Mentioned in Today's Episode:

• Win a FREE 1:1 Session with me where we can work on your upcoming presentation, develop your spoken image strategy, or pick my brain on all things messaging and communication: Leave a review of the Her Spoken Image Podcast on Apple Podcasts or Spotify by July 31st to be entered into the giveaway. The winner will be announced on the August 5th podcast episode.

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode53/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Hey, friend! You’re most likely familiar with brand photography and videography for your business and how it’s an important part of building your brand presence. The real question is, how do you convey your story through your brand photography and videography? In today’s episode, I chat with Bernadette Marciniak about infusing your story into your brand visuals.

Main Topics Covered in Today's Episode:

• How Bernadette involves her clients in the scripting and delivery of their video clips for their branding
• The significance of posture and body language in conveying your story through your brand photography and videography
• Using professional videos to pitch yourself for speaking engagements

Connect with Bernadette Marciniak:

• Instagram: @bernadettemarciniak
• Business Instagram: @solhausmedia
• Website: www.solhausmedia.com

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode52/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy