Here Is Another Atrocious Google Ads Audit. This Account Has No Chance.

This account is set up to fail.

The conversion tracking is wrong, the bidding strategy is using Maximise Conversions, broad match keywords are everywhere, and there are virtually no negative keywords controlling traffic quality.

When Google is fed bad conversion data, it optimises towards the wrong outcomes. Combine that with broad match and no negatives, and the account quickly fills with irrelevant clicks and wasted spend.

Google Ads is only as good as the data and structure behind it.

Bad tracking + broad match + no negatives = disaster.

#GoogleAds #PPC #PaidSearch #GoogleAdsAudit #DigitalMarketing