Join Realtors® Adam Pretorius and Emily Farber and guest, Rob McCain, on an amusing episode all about some of their crazy tales from the trenches of selling real estate. Sometimes real estate is just weird...every once in a while a little gross...other times awkward...occasionally creepy...all of which makes for great stories!

Every agent out there has heard the saying, "The riches are in the niches." Ask yourself: Do you want to be the master of one or the master of none? No one real estate agent can be an expert in all things real estate. To find lasting success as an agent one needs to "niche down" and become an expert in something--a location, price point, home style, specific type of client, etc. Join Adam, Emily, and their guest, Realtor®, Lexi Belland Perez, as they discuss their own niches--from price points, to locations, to client demographics-- and how they came to those niches as their areas of specialty.

Lead generation is a fact of life for all Realtors if they want to build a successful business in the real estate industry. After all, we all need clients if we want to see paychecks. There are many ways to generate leads--paid services like Zillow and Realtor.com, mailings, cold calling, print advertising, paid advertising on the internet, video, and social media. Each method tends to bring you a different type of lead. Adam and Emily debate the merits and downsides of Zillow advertising and then discuss their own preferred methods of lead generation. What is the best lead generation tool for Realtors? Is there an obvious winner--Facebook, Instagram, TikTok, YouTube, LinkedIn? Let's talk about it on the Here This podcast!

Top performing local mortgage lender, Pete Johnson of GreenState Credit Union (NMLS ID #421779), shares the deets of what he recognizes as the hallmarks and habits of high performing real estate agents, as well as some secrets of his own success in handing a high volume of mortgage lending clients. Success leaves clues, so who better to ask than a local lender who interacts with agents at all stages and levels of the profession as well as someone who hears private feedback from buyers?! From frequent and timely communication, to trusted partnerships, to speedy showings, to systems for daily tasks, Adam, Emily and Pete focus in on the trademarks of top performers in the real estate industry. Join us by subscribing to our real estate podcast!

Friends and real estate coworkers, Adam and Emily, spill the beans to their viewers about some of their work-related and personal goals in episode three of "Here This," their real estate podcast from an industry insider's point of view. 

 "A goal without a plan is just a wish." (Antoine de Saint-Exupéry) If you're working in real estate or associated fields and looking for "real life" industry people to watch, people who set strategic goals with plans to succeed, and people who have high standards yet also share pathways success with their peers...all while working in the trenches every day...you should have Adam Pretorius and Emily Farber on your radar! 

 ✅ If you'd like to talk with Emily about BUYING or SELLING real estate in the greater Iowa City area, call/text 319-594-4455 or email her at [email protected] 

 ✅ If you'd like to talk with Adam about BUYING or SELLING real estate in the greater Iowa City Area, call/text 319-400-2741 or email him at [email protected]  

Adam Pretorius and Emily Farber are each Realtors® at Lepic-Kroeger, Realtors, located at 2346 Mormon Trek Blvd., Iowa City, IA 52246. They are licensed to sell real estate in the state of Iowa.

In the world of real estate, YOU are the brand. Yes, most agents work under a brokerage umbrella, but your personal brand is what people associate with you and the services you provide. In this episode Realtors® Adam Pretorius and Emily Farber  talk about everything from handshakes to clothing,  personal grooming to embarrassing mistakes. How you present yourself to the public eye matters and every agent should have a personal branding strategy!

Being a highly successful real estate agent is not based upon a "one size fits all" personality type. Realtors® Adam Pretorius and Emily Farber discuss the differences between how they approach real estate as extroverts and introverts and what makes each of them tick. 

 ✅ If you'd like to talk with Emily about BUYING or SELLING real estate in the greater Iowa City area, call/text 319-594-4455 or email her at [email protected] 

 ✅ If you'd like to talk with Adam about BUYING or SELLING real estate in the greater Iowa City Area, call/text 319-400-2741 or email him at [email protected]  

Adam Pretorius and Emily Farber are each Realtors® at Lepic-Kroeger, Realtors, located at 2346 Mormon Trek Blvd., Iowa City, IA 52246. They are licensed to sell real estate in the state of Iowa.