The Elevator Pitch of Leadership
An elevator pitch can be relevant in many situations or applications. As a writer, for every book, novel, play, or project I’ve written, I’ve developed a two to three sentence summary that I can rattle off to anyone who asks the fated question, “What’s your book about?” or “What do you write about?”
This type of summary is dubbed the elevator pitch, based on the premise that you need to be able to articulate your idea, your project, yourself, whatever it is you’re selling, in the few minutes you have while riding in an elevator with someone you’ve been dying to get in front of. I don’t think I’ve ever rattled off one of these in an actual elevator, but I have used the concept at a party, at the dinner table, at a job interview or a pitch session at a writer’s conference. We all have those moments when we are put on the spot and asked a question. Rather than fumbling through words and rambling on, and then walking away kicking yourself for sounding like a bumbling idiot, having a practiced pitch you can share with anyone will not only impress whomever you’re addressing, it will give you the confidence to actually seek out those key people, hoping they’ll ask the tough question, rather than hide in the corner and pray no one talks to you.
In this episode you'll develop your own elevator pitch of leadership.
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