According to Dave Falk, President of Sav Mor Pharmacies in central Illinois he has found a way to spend less on advertising and get more.  His secret, he works with a well known marketing agency that specializes in independent community pharmacy.  In this episode he is joined by Nicolle McClure, President of GRx Marketing.  Together they dig deep into the programs and processes they use to help Sav Mor do more and be better.