One Life Spirits founders, Bryce and Zach, discuss their transition to additive-free tequila, the impact of COVID-19 on their business, and their community-focused approach.

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In this episode, we sit down with Trey Wiles to unpack his journey from a curious college student with a camera to building a career in content creation and marketing strategy.

Trey shares how his early interest in capturing moments turned into a full-time business helping brands and businesses grow through intentional, strategic content. We dive into the turning points that shaped his path, the lessons learned while building a creative career, and what it really takes to turn content into opportunity.

We also break down how content creation has evolved—how it’s made today, how it’s consumed differently than even a few years ago, and what creators and businesses need to understand to stay relevant in a constantly changing digital landscape.

Whether you’re a creator, entrepreneur, or just curious about where content is headed, this conversation offers real insight into the mindset, strategy, and discipline behind building in the creator economy.

@Treyductions is a content creation / marketing brand focusing on things like:

• Helping creators and entrepreneurs build content strategies
• Video production, storytelling, and branding

• Turning social media content into business results (clients, revenue, growth)

Find One Life Spirits products near you: ⁠onelifespirits.com⁠

This episode is what happens when you leave your city, sit down with a group of women building something together… and let the conversation go wherever it wants.

We hit the road to Oklahoma City to sit down with the team behind Still Nova & Co. — and what started as a conversation about skincare and wellness quickly turned into something much bigger.

We talk about:

• Going from ICU nursing to building a med spa business
• The realities of healthcare post-COVID
• Botox, microneedling, IV therapy — and why people are really seeking them
• Being the “hype woman” in your friendships and business
• Hypnotherapy, energy work, and tapping into the subconscious
• Astrology, identity, and the way people make meaning of their lives
• And yes… the conversation goes all the way to aliens, relationships, and the idea of a shifting power dynamic between men and women

This is one of those episodes that starts light, gets chaotic, gets funny… and then somehow gets a little deeper than you expected.

If you’re building something, exploring who you are, or just love conversations that don’t stay in one lane…

Pour a drink and come sit with us:

🍓 Worth Knowing Martini

Because every good conversation deserves a good drink.

Ingredients:

• 2 oz Hi-Post Lime Vodka
• 1 oz strawberry puree (or muddled strawberries)
• ½ oz elderflower liqueur (or simple syrup)
• ½ oz fresh lime juice
• ½ oz cream of coconut

Garnish:
Strawberry slice or sugared rim

Instructions:
Muddle strawberries.
Add all ingredients.
Shake HARD with ice.
Strain into a chilled martini glass.
Garnish and enjoy 🍸

This isn’t another startup story, it’s what building with your people looks like.

We sat down with Luis Acosta and Stephen Reed — longtime friends and the builders behind Elite Electric — and got into what it actually looks like to create something from the ground up while you’re still figuring yourself out.

Not the polished version. The version that happens in between.

We talk about:

• Building a business from a garage with your friends
• Growing into bigger opportunities without a clear blueprint
• Why trade paths deserve more respect (and attention)
• What 20+ years of friendship looks like under pressure
• Lessons from the military that still show up in business and life
• Creating community through things like run clubs and shared experiences
• And the question that sneaks up on you: who are you outside of what you’re building?

If you’re building something, chasing something, or somewhere in the middle of figuring it out — pour yourself an Una Vida cocktail and cheers with us.

Learn more about: Elite Electric!

Find One Life Spirits products near you: onelifespirits.com

In this episode we sit down with Ben Meyer, Founder of Wichita Food & Booze. It starts off funny and then we ended up unpacking something a lot of us are quietly navigating — what happens when the identity you’ve been carrying your whole life… doesn’t actually fit anymore.

We get into:

We talk about:

• Redefining masculinity beyond ego, noise, and performance

• What it feels like to outgrow old versions of yourself

• Drinking culture — enjoying it without letting it run your life

• The habits we build to belong (and how to break them)

• Building real community in a digital world

• ADHD, anxiety, and channeling chaos into growth

• Why you don’t need a big audience to make an impact

• Small city culture, politics, and actually getting involved

If you’ve ever felt like you’re figuring life out in real time — this one’s for you.

Make yourself an espresso martini with Hi-Post Vodka (or don’t), pull up a chair, and let’s get into it.

In this episode, we’re joined by Cole Thompson, founder of F88 Films and F88 Run Club — a community where hybrid athletes run 5Ks, take shots after, maybe have a tattoo artist with flash sheets after, and party with a DJ in the middle of the day.

That’s our vibe.

We talk about:

• ​Building a run club that feels like culture, not competition
• ​What it means to be a hybrid athlete
• ​Creating community in your late 20s and early 30s
• ​Blending fitness, film, and real connection
• ​Why fitness doesn’t have to be toxic to be disciplined

The vision behind F88 is bold — and this conversation shows how community can change the way we train, create, and show up.

🍹Make an Una Vida Strawberry Margarita with us and join us. Here’s to running it up — together. 🥂

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Fortune 88 Run Club

Legal assistant. Stripper. Escort. Film photographer.

What does success look like when you don’t follow the traditional path?

In this episode, we sit down with Fitz — the Film Cowboy — to talk about carving your own lane, staying creative without selling out, and redefining what “making it” really means.

We talk identity, creative pressure, hustle culture, and what it actually takes to keep going when you’re building something from scratch.

And as always, we’re raising a glass with our spirit sponsor, One Life Spirits — because you only get one life, and you’re allowed to live all of it.

Cheers to owning every chapter. 🥂

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We sit and chat with our friend Miguel Genochio, founder of the Front Steps is the Future movement and brand.

In this episode of Here’s to You, we raise a glass with Miguel Genochio—founder of Front Steps—to talk about being a lighthouse in your community, giving people their flowers while they’re still here, and redefining success as showing up with love, accountability, and humanity.We get into vulnerability, energy vampires, community building, evolving attention spans, and why sometimes success is as simple as getting out of bed. Plus, we keep it real with funny quirks, rapid-fire wisdom, and a Halo Margarita using Una Vida Tequila.

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Front Steps is the Future

In this episode of Here’s To You, we sit down with Miss ICT USA 2023 and City Girls Liquor owner, Michele Valadez, for a conversation that’s equal parts inspiring, chaotic, and painfully real.

We talk about what it actually takes to build something from the ground up — from navigating pageantry and entrepreneurship to standing your ground in rooms where you’re the youngest, the only woman, or both.

Michele shares the lessons no one glamorizes: learning to confront people twice your age, trusting your instincts, and surviving moments that feel straight out of a movie (including a man punching her windshield in broad daylight).

This episode is a reminder that success isn’t always titles and trophies — sometimes it’s resilience, boundaries, and showing up anyway.

🥃 Pour a Watermelon Paloma and cheers to the messy middle!

Ingredients:

• 2 oz tequila (blanco or reposado — her choice)

• 3 oz watermelon juice

• 2 oz grapefruit juice

• 0.75 oz lime juice

• 0.5 oz simple syrup (optional depending on sweetness of your watermelon)

Top with ~6–7 oz sparkling water (grapefruit or plain)

Our former neighbor Travis, whom we met randomly during one of our recording sessions, turned out to be a pretty cool guy.