Behind the Brand with Bryan Elliott

Here's What You Don't Understand About Strategy | Seth Godin


Listen Later

Seth told me, "It doesn’t matter how fast you’re going if you’re headed in the wrong direction." He's right. 

Here’s my attempt to create a hierarchy for this idea:

1. Strategy = This is your approach, given all the factors, systems, games, players, and environments. It’s about who, how, and why.

2. Objectives = To-do items or steps on the path to help you achieve the goal. It’s about how you’re going to get there.

3. Tactics = The actions or individual steps for accomplishing the objectives. It’s about what you’re going to do.

“A goal might be part of strategy, but strategy is not a goal,” Seth explains. “Strategy is a goal along with a sketch that becomes a plan.” 

Unlike a rigid plan, the strategy must allow for flexibility. It should act more like a compass than a fixed map, providing a directionally correct route to success rather than insisting on a singular path. 

Support the show

...more
View all episodesView all episodes
Download on the App Store

Behind the Brand with Bryan ElliottBy Bryan Elliott

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

31 ratings


More shows like Behind the Brand with Bryan Elliott

View all
The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

The Human Upgrade: Biohacking for Longevity & Performance

7,200 Listeners

The Daily by The New York Times

The Daily

112,326 Listeners