No business will be impacted in 2025 as much as cryptocurrency. President Trump's executive order concerning crypto encompasses several key points aimed at promoting growth.

But what do individuals and businesses need to know about the world of crypto? Where are the financial risks and benefits? How can brands harness blockchain technology to enhance their relationship with consumers?

In this episode, Mark Beckman discusses the evolving landscape of cryptocurrency with Nicholas Lyons, founder of Verus. They delve into President Trump's executive order on crypto, its implications for 2025, and the critical role of blockchain technology for brands.

The conversation covers the different eras of cryptocurrency, the importance of stablecoins, and the potential regulatory changes under the new administration. They also explore the intersection of AI and crypto, the role of meme coins, and how geopolitical dynamics might shift in this new era. Elon Musk's influence on meme culture and his role in the crypto market is also highlighted, along with the broader impact on the financial systems and consumer markets.

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Episode Links:
Nicholas on LinkedIn: https://www.linkedin.com/in/nicholas-lyons-20015230/

Verus: https://verus.io/

Valu.Earth: https://valu.earth/

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