In a world obsessed with doing more, offering more, and being more, it can feel counterintuitive—even risky—to scale back. But if you’re building a brand, especially in the media, entertainment, or personal branding space, focusing your services down to three core offerings can be the smartest psychological move you make.

Why three? Why not ten? Why not a massive menu of services like a diner that serves pancakes, sushi, and spaghetti?

Because the mind doesn’t work that way.

Let’s talk about the psychology of simplicity, the paradox of choice, and the deep human need for clarity.