Today’s guest is a DJ turned music executive and founder of JV Agency, a music marketing firm celebrating its 10 year anniversary. She has handled thousands of album launches throughout her career, including for acts like Fall Out Boy, Shawn Mendes, and the Killers.
She specializes in digital marketing with a side passion for empowering women in the music industry. She pays it forward by bringing in interns with the goal of mentoring and creating a career path for them. In fact, her own path started as an intern at Def Jam Records.
As a public speaker, she has appeared at SXSW, Canadian Music Week, Live Nation All Access Fest, numerous university events, and is a GRAMMY U mentor. She’s been quoted by Forbes, CNBC, and the LA Times.
She’s the music marketing maven with the motto “Stay resilient, stay authentic.”
Meet Jazmine “DJ Jazzy” Valencia! (see links and videos below)
In This Episode
* How an internship at Def Jam Records defined her career path
* Jazmine’s “Marketing Starts At Home” philosophy explained
* Two big mistakes emerging artists make in marketing themselves
* Most common marketing challenge female artists face that male artists do not
* Mentoring through internships at her own agency and at GRAMMY U
* Emerging female acts Jazmine’s excited about
Plus Jazmine Valencia’s answers to the Shakedown Questions!
Recorded in March 2024.
Disclaimer: Opinions of Herizon Music show guests are not necessarily those of Thea Wood Productions, LLC or its employees, volunteers, advisors, or contractors.
Herizon Music is produced by Thea Wood Productions, LLC, an Amazon Associate that earns from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.
Guest Links
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JV AgencyLinkedInInstagram
Credits
Guest: Jazmine ValenciaHost: Thea WoodProducer: Thea Wood Productions, LLC
Listen to other episodes of Herizon Music: The Podcast.
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