In this first episode of the Sketchnote Army Podcast season 12, I talk with Hermen Lutje Berenbroek, a design strategist and visual thinker from the Netherlands.

Hermen shares how he helps people understand complex information and how being an outsider often gives him the power to listen intently, draw what people are really thinking, and ask questions insiders might be afraid to ask.

He also goes into detail about the process of creating his new visual thinking course with Domestika designed to reach people around the world right where they’re at.

Presented by The Sketchnote Handbook’s 10th Birthday

Save 50% when you buy any two of the The Sketchnote Handbook, The Sketchnote Workbook, or The Sketchnote Handbook Video together with discount code HAPPY10.

For details on the offer, visit:

rohdesign.com/happy10

Offer ends December 31, 2022.

Sponsored by Concepts

This episode of the Sketchnote Army Podcast is brought to you by Concepts.

An infinite canvas sketching app built for tablets with a stylus, like the iPad Pro, Microsoft Surface, and Samsung Galaxy Tab.

Concepts’ infinite canvas lets you spread out and sketch in any direction. Everything you draw in Concepts is a flexible vector, so you can move your notes around the canvas, or change their color, tool or size with a simple gesture.

SEARCH ”Concepts” in your favorite app store for infinite, flexible sketching.

Learn more: Concepts App

Running Order

• Intro
• Welcome
• Who is Hermen?
• Origin Story
• Hermen’s Domestika Course
• Sponsor: Concepts app
• Tools
• Tips
• Where to find Hermen
• Outro

Links

Amazon affiliate links support the Sketchnote Army Podcast.

• Artifizer
• Hermen’s Online Course: Visual Thinking with a special listener 15% off code, valid until Oct. 25: HERMEN-INKTOBER
• Hermen on Instagram
• Hermen on LinkedIn
• Hermen on Twitter

Tools

Amazon affiliate links support the Sketchnote Army Podcast.

• 3M Post-It Notes
• Neuland Markers
• Traveler’s Notebook
• Procreate
• Notability
• Mural
• Miro
• FlipaClip

Tips

1. Trust the power of the human brain.
2. Embrace your mistakes!
3. Draw your conversations for better understanding

Credits

• Producer: Alec Pulianas
• Theme music: Jon Schiedermayer

Subscribe to the Sketchnote Army Podcast

You can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.

Support the Podcast

To support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde’s bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!

Subscribe to the Sketchnote Podcast

You can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.

Support the Podcast

To support the creation, production, and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde's bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!

Sketchnote Lab is Mike Rohde’s space designed to bridge the gap between sketchnote theory and practice. You don’t need to be an artist to think visually. Join Mike and learn to use sketchnotes to clarify your thinking, solve problems, and move forward. Learn more about Sketchnote Lab.

Mike is the author of The Sketchnote Handbook and The Sketchnote Workbook, bestselling books that teach regular people how to start sketchnoting and build a regular sketchnoting practice.

He founded the Sketchnote Army and hosts the Sketchnote Podcast, where he interviews visual thinkers to understand what makes them tick.

Mike teaches recorded, live, and in-person workshops to accelerate your sketchnoting practice and provides personalized coaching for your specific visual-thinking challenges.

He is the illustrator of bestselling books like REWORK, REMOTE, The $100 Startup, Honest SEO, The Culture Playbook, and The Future Begins with Z.

Become a Supporting or Founding Lab Partner to support Mike’s work.

Some links in Sketchnote Lab posts are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools and resources I use and believe in.

©2026 Mike Rohde, Sketchnote Lab