Herohub Podcast

In this episode of the HeroHub Podcast, we sit down with Brandon Pack, co-founder of Motorsports Marketing Group and a true force behind the scenes of powersports advertising. Brandon shares his journey from small-town North Carolina to building a thriving marketing agency.

From a life-changing football injury to entrepreneurial grit, Brandon talks about the early days of the agency, the uphill climb through pre-COVID challenges, and the hard-earned lessons that helped him and his partner refine their approach over the last five years. We dive into what it really takes to succeed in digital marketing for powersports, why balancing business and family matters, and how Brandon’s gearing up to bring his expertise back home to North Carolina.

Plus, hear about the upcoming digital marketing and sales strategy classes designed to help dealers grow with clarity, confidence, and results.

https://www.herohub.com/bootcamps/sales-digital-marketing-bootcamp-sign-up

If you're a dealer looking to take your marketing game to the next level, this episode is for you.

In this episode, we chat with Jeremy Johnson of Lightspeed to explore his journey through the powersports industry and the major shifts he’s witnessed in dealership operations. Jeremy gets candid about the professional challenges he's faced, the tricky balance of political views in business, and what he’d tell his younger self about education and following your passion. We also dive into the exciting webinar collaboration and future work between HeroHub and Lightspeed. Don’t miss this thoughtful and inspiring conversation.

https://www.lightspeeddms.com/from-the-open-road-to-the-digital-frontier-blog/

In this episode, we sit down with Craig Stoke, owner of Kearney Power Sports in Kearney, Nebraska—a dealership that’s become a hub for riders across central Nebraska. Craig shares his unexpected journey from aspiring teacher to power sports entrepreneur, reflecting on the values, mentors, and mindset shifts that shaped his career. From humble beginnings selling motorcycles in a small town, Craig built a thriving business rooted in integrity, leadership, and lifelong learning. He opens up about what it means to truly invest in your team—through ongoing training, book clubs, Saturday sessions, and life lessons that go beyond the dealership floor. 

Craig talks about how he balances business and family life, the power of staying present, and why he responds to every single customer review—positive or negative. He also shares how a painful high school wrestling experience and a list of bankers who turned him down still fuel his drive today. 

Whether you're a business owner, team leader, or just love a good story of perseverance and growth, this one’s for you.

In this episode, we chat with Kyle Reid from Vision AST as he shares his journey into the powersports industry. Kyle discusses the challenges he faced transitioning from tech to retail, how to keep your head up during a learning curve, and the secret that he believes will keep powersports businesses lucrative during economic downturns. Tune in to hear his hot takes. 

Find more inspiration at www.herohub.com.

In this episode of the HeroHub Podcast, we sit down with Amy Benner of Central Maine Powersports to explore her lifelong journey in the power sports industry. From growing up in her dad’s motorcycle dealership to becoming a key figure at one of Maine’s top dealerships, Amy shares how passion, family, and community have shaped her career. We talk about what makes Maine such a unique place to live and ride, the value of customer relationships, and how to handle both rave reviews and tough feedback with grace. Plus, you’ll hear about Lewiston’s famous "red hot dog," unexpected celebrity encounters, and why a mid-90s Yamaha Fazer still has her heart.

Whether you’re a power sports enthusiast, small business owner, or just someone who loves a good origin story, find more inspiration at Herohub at www.herohub.com.

In this episode, we sit down with Vince Yamaura from Midwest Powersports Inc, a Polaris dealership in Milbank, South Dakota. With over 18 years in the business, Vincent shares his journey from working as an automotive transmission tech to owning and operating a thriving dealership rooted in passion for powersports.

We talk about creating a service-first culture and how Midwest Powersports maintains a near-perfect customer satisfaction rating by leading with honesty and transparency. 

But the heart of this episode is the story of an 11-year-old boy named Harrison. Vince recounts how he helped make a terminally ill child’s dream come true by teaching him to ride a motorcycle, hosting a celebration, and going above and beyond to provide the experience of a lifetime. It's a powerful reminder of the deeper impact dealers can have beyond sales.

Vincent also shares practical insights into navigating post-COVID inventory challenges, the evolution of the industry, and his best advice for new dealers: “Believe in what you sell.”

In this episode of the HeroHub Podcast, we sit down with Justin, General Manager of Bob's Cycle Repair, a family-owned Polaris dealership rooted in Ohio. Justin shares the inspiring story of how the business started in his dad’s garage in the early '80s and grew into a full-service dealership that continues to thrive today.

In this episode, we chat with Thad Eveland, a co-owner of a power sports dealership in Southern Ohio. He shares insights on running a small dealership, balancing work and family life, and navigating challenges like electric vehicles, tariffs, and market shifts. Tune in for a behind-the-scenes look at the off-road vehicle world, from ATVs to razors, and hear firsthand what it takes to succeed in this evolving industry.

Find more inspiration at www.herohub.com.