Most of us have set a Big Goal at some point. Launch a business, write a book, run a marathon, eat less Goldfish crackers at midnight...and then promptly watched it crumble like said crackers at the bottom of the bag.

The problem isn’t that we’re lazy or unserious. The problem is that we treat goals like vague wishes instead of math problems. Math problems?! Oh no! Don't run away. Don't worry. This isn't going to stir up any of your high school algebra PTSD, I promise.

Enter: Kyle Austin Young. Kyle is not only an award-winning strategy consultant and writer for heavyweights like Harvard Business Review, Fast Company, and Psychology Today, he’s also the author of Success is A Numbers Game, a book that argues: “hey, you can literally diagram your odds of success before you even start.”

On the latest episode of HerPaperRoute Podcast, Kyle sat down with me to talk about:

• why most of us fail at big goals (spoiler: it’s in the math)
• how to map out the exact steps between you and success
• the underrated power of failing in front of your whiteboard instead of in front of your executive board
• plus his journey publishing a book with a traditional publishing house, and his PR tips to help you get more pitch emails read and replied to

Get your free ticket: https://herpaperroute.com/brave/

The kickoff party starts at 9am PST October 1, 2025

Read the first pages of Chelsea's new book, for free: https://herpaperroute.com/glow/

Ever sat staring at your laptop thinking, “Cool, I have a business… but what the hell am I actually supposed to sell?” You’re not alone.

In this episode, we’re breaking down how to finally create an offer that makes sense, sells well, and feels good to deliver. No more spinning in circles, no more “throwing spaghetti at the wall” launches—just clear, actionable steps to figure out what your audience actually wants (and what you actually want to create).

We’ll cover:

• How to choose the right type of offer for your business 

• The mindset traps that keep creators stuck in indecision (and how to bust through them).

• The simple process I use to test ideas before building the whole thing.

• Why your “imperfect” first offer is actually the smartest move you can make.

If you’ve been stuck in the what should I sell?? spiral, this episode is your roadmap to get out of your head and into action.

👉 Grab your notebook, and let’s finally get your offer out into the world.

Get Chelsea's new book Glow Up Yourself: https://herpaperroute.com/glow/

So you just bought an established website. Congrats—now the real work begins. In this episode, I’m pulling back the curtain on what actually happens after you close the deal. You’ll hear my exact post-acquisition game plan—what I audit first, how I find fast wins, and what I avoid when prepping a site for a profitable flip.

We’re talking traffic strategies, monetization cleanups, conversion boosts, and how to spot what the previous owner totally overlooked (and why that’s your goldmine). If you’ve ever wondered how to make your money back fast on a site purchase, or how to buy smarter in the first place, this one’s for you.

This episode is a mini-masterclass that's perfect for content creators, website investors, and anyone curious about digital real estate. Let’s turn that acquisition into your next six-figure exit.

Remember Uncle Rico from Napoleon Dynamite? The guy living in a van, obsessed with his high school football “glory days,” and desperate enough to buy a time machine off the internet? (Spoiler: it didn’t work—just zapped him in the leg.)

As funny as it is on screen, a lot of us secretly run our businesses like Uncle Rico. We glamorize past wins, obsess over “what used to work,” and waste energy wishing for a way back to 2019 traffic numbers or that one viral post.

In this episode, we flip the script. I’m walking you through:

• How to spot “Uncle Rico moments” in your own business

• The 4 pillars of building a future-proof business (that grows even when platforms or algorithms shift)

• Practical steps you can take this week to create more stability and resilience

• Why self-trust and self-reliance are the real engines of your business glow-up (straight from my book, Glow Up Yourself)

No time machines required—just strategy, encouragement, and a little tough love to keep you moving forward.

👉 Tune in now to learn how to stop glamorizing the past and start building the future your business (and future you) deserves.

👉 Get Chelsea's book: https://herpaperroute.com/glow/

👉 Find the perfect tools for your business in our tool reviews archive: https://herpaperroute.com/tools/

Get your free ticket: https://herpaperroute.com/brave/

Feeling stuck in old patterns? Before you can scale a business, glow up your life or transform your reality, you’ve got to decide: who’s the you doing the upgrading?

In this episode, we’re talking identity-based habits and why you can’t glow up your life with the same mindset that kept you stuck.

You’ll learn how to stop ghosting the future version of yourself, the ultimate life-hack to make any habit stick, and how to embody next-level energy before the results show up.

You’ll also get a powerful journaling exercise to say goodbye to your self-sabotaging ways and step fully into your CEO era with complete self-trust. 

Get Chelsea's new book: https://herpaperroute.com/glow-up-yourself-book/

What happens when you sit down and interview an AI about the future of creators, business, and humanity’s role in all of it? In this episode, I invite my custom-built AI assistant, Olma, onto the podcast for a completely unscripted conversation. No pre-written answers, no prompts behind the curtain—just me asking questions and letting her responses guide where we go.

We dive into:

• How AI views humanity’s place in the creator economy

• What she thinks creators should focus on to stay relevant

• Where she believes human creativity still reigns supreme

• And the surprisingly human-like insights she shares about connection, storytelling, and purpose

Yes, it’s a little weird. Yes, it feels a tiny bit Black Mirror. But it’s also fascinating, thought-provoking, and might just shift how you see the role of both humans and AI in the future of work and creativity.

Tune in—you’ve never heard an interview quite like this one.

More info: https://herpaperroute.com/ 

Get Your Free Ticket to Brave at Business: https://herpaperroute.com/brave/

Did you know that it is 100% possible to grow your email list organically, without having to pay for ads? In this episode, we look at 5 smart ways to grow an email list of happy subscribers, while providing you with a ton of easy email marketing tips that anyone can benefit from, but especially if you run a business. This is how I've grown my email lists to over 100k subscribers and run successful newsletters that drive sales to my blog and business. TOP CREATOR RESOURCES 👉✨Get your copy of the Email Money Master Docs for just $5: https://herpaperroute.com/001/ 👉✨Join the Creator Society at HerPaperRoute: https://herpaperroute.com/society 📈📱 100 Lead Magnet Ideas: https://herpaperroute.com/lead-magnet-ideas/ 📈📱 The Profit Glow Up Planner: https://herpaperroute.com/profit-and-business-glow-up-planner/ LET'S BE FRIENDS 🫶 Get my creator economy love letters: https://herpaperroute.com/join/ 

Instagram has made a big change to its algorithm, in an effort to prioritize original content. Instagram has announced they are introducing four changes to the platform's algorithm and these changes seek to benefit content creators. Join Chelsea Clarke as we cover what these new changes mean for content creators. Here's everything you need to know about the new Instagram algorithm. TOP CREATOR RESOURCES 📈📱 30 Day Instagram Growth Challenge + Content Planner: https://herpaperroute.com/004/ 📈📱 100 Lead Magnet Ideas: https://herpaperroute.com/lead-magnet-ideas/ 📈📱 The Profit Glow Up Planner: https://herpaperroute.com/profit-and-business-glow-up-planner/ 📈📱 Become A Full-Time Content Creator and Influencer: https://herpaperroute.com/how-to-become-a-content-creator-and-influencer/ 📈📱 Tips For Selling On Instagram: https://herpaperroute.com/make-more-sales-on-social-media/ 📈📱 Become a part of my paid membership community for creators: https://herpaperroute.com/society/ ◌◌◌◌◌

 TOP CREATOR TOOLS 👩‍💻 See all the apps + tools I recommend to grow a creator business: https://herpaperroute.com/blogging-tools/ 

LET'S BE FRIENDS 🫶 Get my creator economy love letters: https://herpaperroute.com/join/ Chelsea on Instagram | https://instagram.com/herpaperroute/ 🛒 Amazon USA storefront: https://amzn.to/4abCnM8 🛒 Amazon Canada storefront: https://amzn.to/3ycMhzE Contact: https://herpaperroute.com/connect/ ◌◌◌◌◌ Read the official announcement from Instagram about the four new algorithm updates: https://herpaperroute.com/instagram-makes-algorithm-change-to-benefit-original-content-creators/ DISCLAIMER: The description or podcast may include affiliate links to awesome brands we've partnered with, as an Amazon Associate earning from qualifying purchases.