Herpreneur Show

Of Gold & Dust with Samantha Wills

How does someone walk away from their $10MIL designer brand after having built one of Australia’s best-known accessories brands which continually saw the likes of famous celebrities wearing her designs?

Samantha Will tells all in this captivating interview!

This interview is one of my all time favourites; the messages that Samantha shares is a MUST LISTEN if you are currently standing at a cross road with your business.

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Samantha Wills Foundation/Institute: https://samanthawills.com/foundation

Check out her book Of Gold & Dust here

Discount code: HERPRENEUR20 ( available until 31st Dec 2021)

About Samantha

Samantha Wills is an Australian creative director, writer and speaker and educator. 

Samantha’s rise into the spotlight began in 2004 when as a 21 year old, she launched Samantha Wills Jewellery from the dining table of her share flat, not realizing at the time that she was building what would become one of Australia’s best-known accessories brands. 

Samantha is passionate about sharing her insights into modern and creative entrepreneurship. Her desire to nurture, educate and support emerging founders and entrepreneurs saw her create the Samantha Wills Foundation in 2016, a platform designed to empower women in business.

Spending a decade living in New York City and working with production houses in Asia and India, as well as global office in France and Japan has provided Samantha a wealth of experience as it relates to Australian export and international business.

A celebrated entrepreneur, Samantha was inducted into the HER Business Hall of Fame in 2017, the same year she was a finalist for the coveted InStyle magazine Women of Style Awards in the entrepreneur category. In 2016, Samantha was nominated for Australian of the Year for her work with women in business, and has been featured in Forbes, The Australian Business Review, Yahoo! Finance Young Investors and named a ‘Break Out Star’ by The New York Times.

A natural born storyteller, Samantha is a dynamic speaker and industry expert in the branding and creative entrepreneur space. Her message is always relatable, engaging and inspiring and has spoken to sold out crowds around the world. 

Samantha’s first book was released in early 2021— a business memoir titled, of gold & dust — which documents not only her professional experience as a company founder, but also the very personal and human elements that such a rise to success required, all with her signature vulnerability.

When asked by a journalist what was the key to her overnight success, Wills famously answered, “it took me twelve years to become an overnight success.”

Marketing to Mums with Katrina McCarter

If your biggest target market are mums…then congratulations! Why? As you are targeting the latest market of buyers in the WORLD.

Yep; No Joke!

Did you know that Mothers world wide are responsible for spending more than the combined global brand valuations of the worlds top 100 Brands?

In todays Podcast, Katrina McCarter shares the biggest mistake that are being made when marketing to mums, what you need to consider when ramping up your marketing, and how to make a more niched message.

In her latest book ‘The Mother Of All Opportunities’ Katrina shares shocking insights of shopping statistic; what to expect for the next decade and also hardcore truths about what’s happening globally.

Todays interview is just touching the surface of what insights Katrina shares in her book; plus you can also get a weekly dose of her knowledge at her podcast show ’Marketing to Mums’. Enjoy todays episode, it’s an intelligent conversation that will help up level your marketing strategy.

Annette

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Katrina’s LinkedIn

Katrina’s Website: Marketing to Mums

Listen to Katrina’s Podcast: Marketing to Mums – The Podcast

Check out her book The Mother of All Opportunities and Marketing to Mums here

About Katrina

Katrina McCarter is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

Katrina is a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brand sell more effectively to the world’s most powerful consumer, Mums. A prolific researcher into mothers’ behaviours, Katrina has published two books: Marketing to Mums in 2016 and The Mother of All Opportunities launched in New York in 2019.

An award-winning businesswoman and mother of three, Katrina is a sought after international speaker and regular contributor to business media. In 2020 she was named on Remodista’s Women2Watch list of 100 global leaders in business disruption.

Emotional Intelligence – Power Up Your Success with Amy Jacobson

Did you know that your emotions drive all your actions?…and those actions will be in direct proportion to how successful you are.

Also, the importance of how your communication within your business, within your sales process will make a positive or negative impact in your results.

Today we speak to Emotional Intelligence expert Amy Jacobson who walks us through hot usable tips that will not just get your sales cranking BUT also be a great tip for us mums with our kids when it comes to negotiation and drawing out conversations.

From Meeting room tips to personal performance tips.

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Amy’s LinkedIn

Amy’s Website: Finding Your ‘Y’

Check out her book Emotional Intelligence here

About Amy

Amy Jacobson is an EI and human behaviour specialist, delivering emotional intelligence insights & workshops across Australia and the international markets.

As the Wiley published Author of ‘Emotional Intelligence: A simple and actionable guide to increasing performance, engagement and ownership’, and a Media Personality across television, radio and print, Amy’s mission is to break down misconceptions around E.I. and help as many people as possible to increase their emotional intelligence.

With over 19 years’ experience of more than doubling engagement and market brand scores, whether the focus is on corporate workshops, keynote speaking, corporate programs and workshops or 1:1 coaching, both her passion and her determination to help people to grow and Find their ‘y’ is unparalleled.

Combining her balance of tough love and infectious energy, using custom- developed tools and systems, Amy creates purpose-driven teams who get results!

In this interview, Janine shares the incredible growth from one juice bar into an international multi million dollar business.

Janine Allis openly shares her trials and tribulations on her business journey of the BOOST juice Brand.

“In business, shit happens” Janine says giving practical advice to the ‘start up’ entrepreneur who is evolving and wanting to dominate in their field.

Janine gives hot tips about the importance of hiring the right team around, how to build your dream business from scratch. PLUS she pulls the curtain right back on how they deal with complaints.

My favourite part of this interview and biggest ‘Ah-Ha’ moment is when she talks about accountability as a business owner and how she doesn’t hold back asking the toughest questions to even her solicitors and accountants- “know everything, otherwise it could very well cost you a fortune”.

BOOST Juice bars was the first part of Janine’s retail empire called ‘Retail Zoo’, which I had the pleasure of being invited into her amazing office in Melbourne and being graced with her warm and open personality.

Enjoy…I know I did!

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People Stuff with Zoë Routh

In business your biggest obstacle are always around these two areas; growing revenue v’s profit and growing your dream-team.

As soon as you start to grow your team you realise pretty quickly, the more you master your communication skills the better you can lead your team.

Zoë Routh known to many as one of Australia’s leading expert in leadership; shares “How we do the people stuff, really matters” so much so her latest book ‘People Stuff’ was awarded Best Management and HR book of the year.

Many women in business deal with high amounts of stress…on a daily basis. Part of this stress is learning to deal with different behaviour, conflicts, motivators of our team. Understanding what sparks the flight and fight responses is the difference in how we can truly help you and your team thrive. This is what Zoë calls The 4 Devils and has dedicate a large portion of her book giving examples of how to harness these skills.

Also in this episode Zoë unveils her 5 Archetypes Of Leadership. Walking us through each Archetype and the power behind knowing when it’s required to sit in each area and why.

If you have a team of staff or starting to grow your team in anyway shape or form (as let’s face it; many of us have moved to more of a virtual office these days), you’ll find this interview extremely impactful, and I’d say it’s a must listen and also grab Zoë’s book People stuff.

Enjoy xx

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Free Quiz >>> “How to Spot and Deal with Difficult Behaviours in the Workplace”

Zoë Routh Leadership Podcast

Zoë’s Linkedin

Zoë’s Facebook

Check out her book People Stuff here

About Zoë

Zoë Routh is one of Australia’s leading experts on people stuff in leadership. She helps leaders and teams overcome silos and turf wars to work better together.

She has worked with individuals teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together.

Zoë is the author of four books: Composure – How centered leaders make the biggest impact, Moments – Leadership when it matters most and Loyalty – Stop unwanted stuff turnover, boost engagement, and build lifelong advocates. Her fourth book, People Stuff – Beyond Personality problems – An Advanced Handbook for leadership, won BOOK OF THE YEAR at the Australian Business Book Awards 2020.

Her past leadership roles include Chair of the Outdoor Council of Australia, President of the Chamber of Women in Business, and Program Manager at the Australian Rural Leadership Foundation. Zoë is also the producer of the Zoë Routh Leadership Podcast.

Zoë is an outdoor adventurist and enjoys telemark skiing, has run 6 marathons, survived cancer, is a one-time belly-dancer, and loves hiking in the high country. She is married to a gorgeous Aussie and is mother to a geriatric garden-wrecking chicken.

HerBusiness with Suzi Dafnis

Starting in her spare bedroom to building an $18Mil business; it’s safe to say Suzi knows a thing or two about business.

Suzi Danfis, CEO of HerBusiness, lead the way in building one of Australia’s largest community of business women. She was one of the very first early adopters to online education through webinars (on GoTo Webinar…zoom didn’t even exist back then!) sharing world class experts and education sessions to her members. Yours truly even graced the opportunity to teach her members a session on Sales Conversions…I remember it like it was yesterday even though it was approx 11 years ago.

Today, HerBusiness is a global brand teaching entrepreneurs how to grow their business, get results and how to effectively scale their business without overwhelm.

In this interview, you’ll learn:

The evolution of HerBusiness

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FREE: 5 Day Find Your Focus Challenge

HerBusiness Website

HerBusiness Facebook

About Suzi

Suzi Dafnis is the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.

Her BIG passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.

For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business. To move away from a hobby business to profitable, viable business.

Suzi started her first business in the spare room of her home in my late 20s, with no savings and no business degree and built that into an $18million business with 45 staff and offices in Australia, New Zealand and the USA.

She has grown multiple multimillion-dollar businesses.

Suzi is passionate about personal development and the inner game of being an entrepreneur – the mindset, confidence and willingness to show up as yourself, each and every day.

A love of learning and knowledge, Suzi sources the best education, mentors and resources from around the globe, to help her HerBusiness Network members get the information, skills, knowledge and support they need to succeed.

An early adopter to social media, Suzi had been podcasting and running webinars since since 2007. Suzi and her team have been recognised through multiple awards including City of Sydney’s best educational business, Best online mentoring program, Best Business Blog, and the Woman of Influence Award.

Fitcover ‘The Story Behind Sweat Proof make Up’

From fitness models to the everyday girl working out and posting on Instagram the conversation around wearing makeup when working out today is the norm.

Though the concept of Fitcover started way before Instagram was a BIG THING.

Yep, thats right …

As most amazing products that are launched; they usually always come from the founder searching to find an answer to their own pain.

Nova Jane, Founder of Fitcover, a natural mineral-based makeup to wear when you workout…and not clog the pores.

Nova was an acne sufferer who also LOVES to work out. Like every acne suffer being embarrassed of their acne, they are always looking at how they can fix it OR cover it up.

Though the more Nova covered it up, the worst it got. Especially when she was training at the gym.

Until one day it dawned on her ” Why isn’t there a mineral makeup that you can wear to the gym that ‘stays’ and doesn’t affect my skin”?

Today, Nova has built a huge following on Instagram, has a team of 6 staff helping pack and ship the Fitcover products all while she continues to build her workout makeup empire.

Fitcover is carving the way being the first in Australia to combine two massive markets together; ‘Health & Fitness’ and ‘Makeup’

In this interview, you’ll hear the journey of creating a new concept to the marketplace, all the way through to the importance of relying on your ‘gut’ even when everyone tells you it isn’t going to work.

Enjoy!

Annette

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About Nova

Nova Jane is an Australian entrepreneur who launched a movement that brought together the beauty and fitness industries. Through her brainchild, Fitcover, she is bridging the gap between fitness and makeup through Fitcover products.

Fitcover is available online worldwide. She is constantly motivating, inspiring, and empowering active women to keep moving towards a positive, healthy, and active lifestyles. In the age of social media filters, she gets her message about real issues women face in the most honest and refreshing way.