In this episode of HerWinningWayz, we’re joined by Jasmin Rivers, a social media powerhouse at Wilson Sporting Co., who’s making waves at the intersection of sports, culture, and community!
Jasmin breaks down what it’s really like working for a major sports brand, how social media plays a critical role in storytelling and brand impact, and the skills you actually need to stand out in the sports industry. She also shares honest, empowering advice on navigating sports as a woman of color, building confidence in spaces where you may not always feel represented, and carving out a lane that feels true to you.
Plus, we talk soccer, community, and joy , including how Jasmin created a space for women to show up, play, and connect through the game.
If you’re trying to break into sports, grow in social media, or simply need a reminder that your voice belongs in the room, this episode is a must-listen.
Connect with Jasmin on socials: @vivalajasmin
Love soccer and want to play at any level? Join her soccer club @blackgirlskickinit