Max Lafferty and Ben Christian discuss the impact of consistent application of E+R=O in both their professional and personal lives.

Scott Norman and Ryan Van Meter discuss managing their response with the outcome in mind.

Tim Kight has a conversation with Jeff Davison and Eric Bruder about the culture Bill Herzog created and the legacy he left behind.

Brad Lager and Tim Kight discuss the fourth and final belief of Herzog's Culture Playbook—Pursuit of Excellence. The behaviors driven by that belief are 1) Be relentless. Have a "get better mindset." 2) Provide solutions, not excuses. Find a way 3) Embrace change—Innovate and execute. The outcome is we deliver an elite results

Brad Lager and Tim Kight discuss the third belief of Herzog's Culture Playbook—Passion for the Customer. The behaviors driven by that belief are 1) Understand the customer's needs and priorities. 2) Serve the customer or support someone who does. 3) Take responsibility for what you do and how it impacts the customer. The outcome is we deliver an exceptional customer experience.

Brad and Tim discus the second belief, Power of the Team, and what that means at Herzog. If every person acts in alignment with the behavior standards—Bring the best version of you every day; Invest the time to listen and communicate; Ask for help, give help—we make each other better.

Brad and Tim discuss the first belief of Herzog's Culture Playbook—Safety Without Compromise—and the behaviors driven by that belief: Own your 20 Square Feet; Know the work, no shortcuts, no exceptions; If you see something, say something.

Chairman and CEO Brad Lager introduces Herzog's Culture Playbook. Joining him is Tim Kight, founder and CEO of Focus 3, who worked with Brad and the senior leadership team to identify and clarify the cultural standards at Herzog.