Do you wonder if spending money on a marketing agency makes sense when cash flow is tight?

Do you find yourself saying, "We've tried digital marketing before and it failed"?

Do you feel like your business is too complex or niche for effective marketing from an agency partner?

In this episode, marketer-turned-seller Dale Riether pulls back the curtain on why business leaders hesitate to invest in marketing — even when their revenue well is running dry.

With candid insights from hundreds of conversations with VPs of Sales, Marketing Directors, and CEOs, Dale tackles the counterintuitive truth: sometimes spending money is exactly what you need to do when money isn't coming in.

We dive into the real-world dilemma of predictable pipelines versus hope-based referrals and "see if it works" tactics.

Whether you're weighing agency partnerships against in-house talent or simply wondering why your new website isn't generating leads, this no-nonsense conversation cuts through common assumptions and offers practical wisdom for sustainable growth.

Join us to discover why playing the long game might be your best shot at breaking through the pipeline paradox.

Eager for more insights and tips?