Join Daria Malin — author, business owner, and executive coach — as she shares insights from her newest book, Inspiring Success: 3 Keys To Ignite Sales Team Motivation, including: 

Learn more about Daria’s business, Boost Strategic Coaching at boostcoaching.ca, and access her book here. 

P.S. We’ll be back in 2026 with more insights that break down silos. See you after the holidays!

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💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. 

Micromanager or chaos agent? 

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💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ 

$600k in new business, all from an ABM campaign!?

You read that right!

In this episode of Between the Silos, host Jen sits down with Zane DeZeeuw, Senior Account Manager at Vye, to demystify the buzz around Account-Based Marketing (ABM). Together, they unpack how true sales and marketing alignment can win back decade-old lost clients, generate six-figure deals, and — most importantly — humanize B2B relationships.

Zane shares an inside look at a real ABM campaign that flipped a 12-year-old negative perception into over $600K in new business, plus why most ABM strategies fail (and how to fix them). Whether you’re in sales, marketing, or trying to bridge the gap between both, this episode will have you rethinking how you connect with your best-fit accounts.

Stay tuned till the end for the “Hot Seat” segment, where Zane shares his favorite (and least favorite) corporate jargon and why he’ll never say “circle back” again.

💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ 

Marketing is an investment, not an expense. 

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R.I.P. your original brand strategy. 💀

Plus, hear our take on why branding is NOT a design project. 

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When your business has grown organically through referrals and word-of-mouth, hitting a growth plateau can feel paralyzing.

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Power in leadership is inevitable. The question is — how are you using it? 

Bill Mills, CEO and business coach, unpacks what it means have “power with” vs. “power over” your team. 

Hint: “Powder over” is unsustainable. But “power with” doesn't mean democratizing every decision. 

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Who else has a strengths assessment collecting dust on their desktop? 🙋🏻‍♀️

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Plot twist 👀 We're ditching the script this week. 

Listen in to hear us switching things up. Instead of hosting the podcast, Jen is joining as a guest. (Is that allowed? Too late, we already did it.) 

We'll break down what works and what doesn't about recent award-winning campaigns, share hard-learned tips from campaigns gone wrong, and we'll go rogue for our usual hot seat. 

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✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

👀 Looking for team alignment? Time to lean into conflict. 

As much as we draw boundaries between our personal and professional lives, there's no denying — business is fraught with very human, sometimes messy situations. 

Like when you walk into a leadership meeting and something just feels... off. But you can't put your finger on it. Join me and licensed therapist Steve Gatton as we explore strategic alignment from a psychological perspective. He'll share insights on: 

👉 Healthy vs. unhealthy conflict  

👉 Signs of pseudo-harmony 

👉 Tips for creating psychological safety 

👉 Bottom line advice for business leaders 

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✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact