What if the CRM you've been avoiding is actually... easy to use? 👀 (Yes, really!)

In this candid conversation, Vye's CEO Jen Lawrence and HubSpot Pro Jessica Crosby pull back the curtain on why so many leaders freeze when it comes to pulling the trigger on CRMs, and specifically HubSpot.

Unlike those bulky enterprise systems requiring an IT army to operate, HubSpot was built for humans. No technical architects needed. No custom coding required. Just intuitive navigation that gets you where you need to go without a treasure map of clicks.

Jessica reveals how even the most tech-resistant teams — including those still clinging to paper systems — quickly adapt to HubSpot's refreshingly straightforward approach. (Heck, you can use it the day you purchase it!)

While your competitors remain paralyzed by perfectionism and fear of making the wrong move, discover how forward-thinking companies broke through their hesitation and transformed their customer journeys overnight.

Stop fearing your tech stack and start leveraging it. This episode shows you exactly how to make that leap without falling into the traps that snare most businesses.

Looking for more intel like this?

Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/

Looking for more personalized support?

Get in touch with Jen and her team: https://www.vye.agency/contact

In a business world obsessed with instant results, one truth remains constant: sustainable growth requires proper foundations, not shortcuts.

In this episode, we welcome TJ Bruno, a growth strategist who's seen the expensive fallout when businesses choose shortcuts and cutting marketing spend over investing in and building solid foundations.

Find out:

If you've ever wondered why marketing is the first budget cut when numbers slip, or even considered cutting your marketing spend to improve your bottom line, this episode reveals the critical alignment strategies that transform marketing from a cost center to your most powerful growth driver.

✨ Perfect for CEOs and marketing leaders who want more than just "an okay year" when they sit and look back at their 2025 performance.

Feeling like 2025 might not be your best performance year?

Do you wonder if spending money on a marketing agency makes sense when cash flow is tight?

Do you find yourself saying, "We've tried digital marketing before and it failed"?

Do you feel like your business is too complex or niche for effective marketing from an agency partner?

In this episode, marketer-turned-seller Dale Riether pulls back the curtain on why business leaders hesitate to invest in marketing — even when their revenue well is running dry.

With candid insights from hundreds of conversations with VPs of Sales, Marketing Directors, and CEOs, Dale tackles the counterintuitive truth: sometimes spending money is exactly what you need to do when money isn't coming in.

We dive into the real-world dilemma of predictable pipelines versus hope-based referrals and "see if it works" tactics.

Whether you're weighing agency partnerships against in-house talent or simply wondering why your new website isn't generating leads, this no-nonsense conversation cuts through common assumptions and offers practical wisdom for sustainable growth.

Join us to discover why playing the long game might be your best shot at breaking through the pipeline paradox.

Eager for more insights and tips?

Want to know how to turn your fancy marketing metrics into actual leads and revenue?