Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs

What do you do when you only have 30 to 60 minutes a week for marketing - and you can't even share what you're working on?

In this episode of Hey Tori, digital marketing coach Tori McElwain answers one of the most common struggles she hears from creative entrepreneurs: how do you keep your audience warm when life is just full?

Tori breaks down the difference between nurture and lead growth, explains why separating those two jobs is the key to working smarter with limited time, and walks through how to build an evergreen nurture email sequence - one you can pause during a launch and restart when you're done.

She also walks through the DMMC Time Study Worksheet: a two-week exercise that helps you find the time you didn't know you had by identifying tasks you can delegate, delete, or systematize. It's the exercise that has to come before the strategy.

If you've been putting off your marketing because you think you don't have enough time - this episode will change that.

Send in your question! It could be the next episode.

Links Mentioned:

Submit Your Question: Click Here for the Google Form to Submit a Question

Book a Free Strategy Session: Click here to book.

Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign Up

See more about the Creative's Clarity Report

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs

Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

heytori.tech | About & Contact | Book a Free Strategy Session

You have been writing captions, but is anyone actually reading them? In this episode, Tori McElwain tackles a real listener question about caption length, the difference between Instagram and Facebook, and how to figure out what YOUR specific audience actually prefers. She shares general advice about social media and her 3-3-3 rule. If you are a quilter, crafter, or creative entrepreneur who has ever wondered whether your captions are worth the effort, this one is for you.

Links Mentioned:

• Blog Post for the Episode: Click here to read the Captions Blog Post
• Submit Your Question: Click Here for the Google Form to Submit a Question
• Book a Free Strategy Session: Click here to book.
• Digital Marketing Magic Coaching Program: Click here for more Info and to Sign Up

Episode Keywords:

Instagram captions for quilters, social media strategy, creative entrepreneur, caption length Instagram, Facebook vs Instagram marketing, content repurposing quilting business, digital marketing for crafters, quilting business social media

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs

Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

heytori.tech | About & Contact | Book a Free Strategy Session

You have an amazing workshop and you know quilt guilds would love it - but how do you actually get booked? In this episode, Tori McElwain walks through six strategies for marketing yourself to guilds, from building a dedicated landing page to optimizing it for search with the SEO & GEO Webpage Assistant inside the DMMC. If you are a quilting professional who wants more guild bookings, this one is for you.

Links Mentioned:

Click Here for the Blog Post for this Episode

Submit Your Question: Click Here for the Google Form to Submit a Question

Book a Free Strategy Session: Click here to book.

Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign Up

See more about the Creative's Clarity Report

See more about the Global Quilt Connection

Episode Keywords:

quilt guild marketing, how to get booked by quilt guilds, marketing for quilting teachers, guild program chair, quilting workshop speaker, digital marketing for quilters, SEO for quilt teachers, guild landing page, creative entrepreneur, DMMC

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs

Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

heytori.tech | About & Contact | Book a Free Strategy Session

You started a creative business because you love making things. The marketing part? That is where Hey Tori comes in. In this short trailer, digital marketing coach and quilter Tori McElwain introduces herself, explains how the show works, walks through the episode format, and tells you exactly how to submit your marketing question for a future episode. This is a 10-episode mini-series built specifically for quilters, crafters, and creative entrepreneurs - dropping every few days until March 31st.



Subscribe now and send in your question.

Links Mentioned:

• Submit Your Question: Click Here for the Google Form to Submit a Question
• Book a Free Strategy Session: Click here to book.
• Digital Marketing Magic Coaching Program: Click here for more Info and to Sign Up

Episode Keywords:

digital marketing for quilters, marketing for creative entrepreneurs, quilting business podcast, hey tori podcast, marketing for crafters, quilt pattern designer marketing, creative entrepreneur podcast

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs

Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

heytori.tech | About & Contact | Book a Free Strategy Session

Tired of building your entire business on a platform that can change the rules tomorrow? In this episode, Tori McElwain walks through her Growth Ecosystem framework - four channels that create a stable, sustainable business beyond social media - and shows how to use the Break-It-Up Bot (inside the DMMC) to repurpose one piece of content across every platform without starting from scratch. Plus four AI prompts for Claude or ChatGPT you can use today.

If you are a quilter, crafter, or creative entrepreneur who is ready to build something that actually belongs to you, this one is for you.

Subscribe now and send in your question.

Links Mentioned:

• Episode Blog Post: Click Here!
• Submit Your Question: Click Here for the Google Form to Submit a Question
• Book a Free Strategy Session: Click here to book.
• Digital Marketing Magic Coaching Program: Click here for more Info and to Sign Up
• Claude (free AI tool): claude.ai
• ChatGPT (free AI tool): chat.openai.com

Episode Keywords:

grow quilting business without social media, content repurposing for crafters, digital marketing for quilters, email list building creative entrepreneur, blog for quilters, SEO for quilt pattern designers, content strategy quilting business, AI prompts for small business content

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs

Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

heytori.tech | About & Contact | Book a Free Strategy Session

Marketing does not have to be complicated, but somewhere along the way, someone made it feel that way.

In this episode, Tori McElwain gives you the simplest, most honest definition of marketing she knows, walks through the full spectrum from a Facebook group post to a full SEO funnel, and introduces the SEO & GEO Webpage Assistant inside the DMMC - including four AI prompts you can use today to start getting found on Google and in AI search results. If you are a quilter, crafter, or creative entrepreneur who has ever felt like marketing is something other people do, this episode is for you.

Subscribe now and send in your question.

Links Mentioned:

• Episode Blog Post: Click here to Find the AI Prompts and More
• Submit Your Question: Click Here for the Google Form to Submit a Question
• Book a Free Strategy Session: Click here to book.
• Digital Marketing Magic Coaching Program: Click here for more Info and to Sign Up
• Claude (AI tool: Chatbot): claude.ai
• ChatGPT (AI tool: Chatbot): chat.openai.com

Episode Keywords:

what is marketing for small business, digital marketing for quilters, marketing for creative entrepreneurs, SEO for quilt pattern designers, GEO generative engine optimization small business, simple marketing strategy crafters, quilting business marketing basics

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs

Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

heytori.tech | About & Contact | Book a Free Strategy Session

Your workshop page is getting traffic, but nobody is signing up. In this episode, Tori McElwain breaks down what a landing page is, explains the difference between a page that works for a warm audience versus cold traffic, and walks through the CLEAR formula for building a workshop landing page that converts. Plus a demo of Barb the Builder, the DMMC's custom AI tool for landing page copy. If you are a quilter, crafter, or creative entrepreneur who has ever hit publish and wondered why nothing happened, this one is for you.

Send in your question! It could be the next episode.

Links Mentioned:

Episode Blog Post: Hey Tori! What Makes a Good Landing Page?

Submit Your Question: Click Here for the Google Form to Submit a Question

Book a Free Strategy Session: Click here to book.

Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign Up

See more about the Creative's Clarity Report

Episode Keywords:

landing page for quilters, workshop landing page creative entrepreneur, digital marketing for crafters, how to sell a workshop online, quilting workshop sign-up page, landing page that converts, email list building quilters, lead magnet landing page

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs

Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

heytori.tech | About & Contact | Book a Free Strategy Session

You are doing the marketing, but do you actually know which of it is working? In this episode, Tori McElwain walks you through her Three Channel Framework for identifying where your best customers come from, introduces a simple Marketing Research Tracker to track your sources, and shares four AI prompts you can use with Claude or ChatGPT to turn your data into a smarter strategy. If you are a quilter, crafter, or creative entrepreneur who is tired of guessing, this one is for you.

Subscribe now and send in your question.

Links Mentioned:

• Blog Post for this Episode: CLICK HERE
• Submit Your Question: Click Here for the Google Form to Submit a Question
• Book a Free Strategy Session: Click here to book.
• Digital Marketing Magic Coaching Program: Click here for more Info and to Sign Up
• Claude (free AI tool): claude.ai
• ChatGPT (free AI tool): chat.openai.com

Episode Keywords:

where do customers come from, marketing for quilters, customer research, creative entrepreneur, digital marketing for crafters, lead strategy quilting business, AI prompts for small business, marketing research worksheet, quilting business growth

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs

Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

heytori.tech | About & Contact | Book a Free Strategy Session