As market competition rises and manufacturers of products or providers of services seek patronage from existing and new customers, the advertising industry has become highly sought-after. The need to produce a piece of advertisement that attracts patronage has given notice to the varied levels of competence among professionals in the advertising industry, producing ads ranging from masterpieces to garbage. So, how can one become an outstanding copywriter who creates truly great, influential ads? Such question, among other related curiosities, will be solved through this book titled: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads.

The author of this book is a celebrated copywriter who is a 20-time winner of The One Show's Gold Pencil award. In this book, he shares his over 30 years of experience in the advertising industry with all his fellow advertising professionals.