Yishai and I discussed the Usage Economy - what it is and why it will change the world.
TULU lets you rent items by the hour (Vacuum cleaners, PlayStation 5, drills, etc.) from an IoT-based unit they install inside buildings.Imagine renting a drill for 10 minutes and being charged $2 (instead of buying a 100$ drill for two uses).
TULU collects unique data about people's needs and we've discussed in the episode what they can learn from it today and in the future.For the first time ever, manufacturers and brands can see how customers are using particular physical products without asking them directly - and recommend products based upon their usage history and the usage histories of other customers.
We've talked about how Yishai and his co-founder Yael initiated the business in Israel, discovered their POC (Proof Of Concept), and why they moved to New York City so quickly.
Yishai shared with me at the end of the episode what makes him most excited from the entrepreneurial odyssey, and how in TULU they work to provide all team members with the ability to enjoy similar excitement.
Yishai, thanks for hosting me - it was a pleasure.