Hi Viz

On the first-ever episode of the High Viz Podcast, host Jeff Cammuso sits down in Worcester, MA with Sophia Zhang, founder of SOZA Architecture. Sophia is a Harvard-trained architect, a firm founder, and a content creator with more than 240,000 Instagram followers. She shares her path from Kazakhstan to Toronto to Boston, and why she quit “keeping her head down” after realizing nobody was coming to reward her. She also tells how a blunt LinkedIn critique and 1,500 thank-you messages turned into six clients, and why “your work will sell itself” is the biggest lie architects are taught. Then the conversation flips to the Let’s Get Real Wheel, with Halloween costumes, Instagram trolls, a $24 rebar ring, and the good, bad and ugly of working with contractors.