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Can great-tasting bourbon really be found on the bottom shelf? Join us as we challenge this notion by exploring bourbons priced at $17.99 and under, shedding light on hidden gems like JTS Brown and Old Crow. We reflect on the shifting perceptions of iconic brands such as Jim Beam and Jack Daniels, which now often share the lower end of the price spectrum. Our discussion also includes a heartfelt shoutout to our loyal listeners and fans, urging them to contribute their feedback on Apple Podcasts.

We then dive into the unexpected quality of these budget-friendly bourbons. Despite their low price tags, brands like JTS Brown and Ancient Age exhibit impressive craftsmanship that holds its own against more expensive counterparts. We also tackle the fascinating market dynamics that make some of these bourbons scarce. Through this conversation, we reveal the significant role that marketing and brand recognition play in shaping the perceived value of a bourbon, proving that great whiskey doesn’t always come with a hefty price tag.

To round out our exploration, we broaden our focus to include bottom-shelf whiskeys, comparing labels such as Traveler, Buffalo Trace, Benchmark, and Ancient Age. We discuss personal preferences, pricing, and availability while highlighting the influence of master distillers like Harlan Wheatley. From the bold flavors of Benchmark Full Proof to the history of Old Crow, our discussion underscores the richness of affordable options. We wrap up with a nod to regional price variations and the noteworthy aging process in Kentucky, emphasizing that budget-friendly bourbons and whiskeys offer remarkable value and enjoyment.

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