How do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing.

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Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.

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Time stamps:

Differentiating Content Writing vs. Copywriting (00:01:12)

The Challenges in Transitioning from Content Writing to Copywriting (00:04:04)

The impact of a large-scale writing project on realizing the need for a different writing approach (00:07:53)

Overcoming Learning Curve and Challenges of Reaching Target Audience (00:18:42)

Finding the Right Audience (00:19:47)

Explaining the Essential Role of Copywriting in Every Business (00:20:34)

Effectiveness of Long-Form Sales Pages (00:21:54)

Customer-Centric Approach in Copywriting (00:24:03)

Addressing Challenges and Risks in Content Writing and Copywriting (00:31:09)

AI's Impact on the Future of Marketing (00:33:52)

Importance of Unique Value Proposition (00:37:07)

Role of Value Proposition in Marketing (00:38:07)

Significance of Value Proposition in Businesses (00:39:20)

Value Proposition as Core of Copywriting (00:40:06)

Understanding your customers' challenges takes research to fully understand how you can help them. But B2B companies often fall short on the best approaches. In this episode, Adam Costa, co-founder of FunnelCandy.com, shares how he's advised more than 140 companies–including Amazon, Dropbox and WIRED–on creating research strategies to understand their website visitors. And how to use this intel to increase conversions. Adam highlights the effectiveness of user testing, email surveys, and website analytics tools in gathering customer feedback. We also dive into addressing objections in copywriting and the power of long-form sales pages. 

Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-costa-/

Check out Funnel Candy's free 7-week course https://funnelcandy.com/

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For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Time stamps:

The Journey of Funnel Candy (00:05:48)

The Importance of Research in Business (00:08:39)

User Testing and Email Surveys (00:11:10)

Obtaining Insights through Website Polls and Hotjar (00:15:03)

Benefits and Costs of User Testing (00:16:41)

Importance of User Experience Insights (00:18:25)

Understanding User Behavior Using Website Surveys and Heatmaps (00:20:00)

Call to Value and Long Form Sales Pages (00:25:08)

Driving Actions through CTAs and User Engagement (00:27:34)

Feedback Mechanisms and Copywriting (00:30:16)

Research-Based Copywriting (00:31:38)

Validating Copy through Customer Insights (00:33:18)

Now that AI is poking its head into every marketing space, humanizing your content has never been so crucial. People still have a literal leg up on creating copy for one main reason: emotions. AI doesn't feel things. And since we make decisions based on emotions, human copywriters and content creators have the advantage–if they know how to use it. In this episode, I speak with Jodie Chapman, Global Marketing Manager at Anitox, about the role of AI in content creation and its effects on humanizing content. We explore the balance between efficiency and maintaining authenticity, emphasizing the importance of connection and storytelling in resonating with audiences.

Connect with Jodie on LinkedIn: https://www.linkedin.com/in/jodie-j-chapman/

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For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out "15 High Converting Copywriting Formulas: eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Time stamps:

The Impact of AI on Humanizing Content (00:00:00)

The Limitations of AI in Emotional Connection (00:03:02)

The Role of Influencers and Thought Leadership (00:13:59)

The Authenticity of AI-generated Influencers (00:16:48)

Creating Resonating Content (00:19:19)

Maximizing Content Efforts (00:25:24)

Improving Content Creation Using AI Tools (00:30:27)

Writing for financial clients is both challenging and lucrative, says Kyle Robert Bell, freelance FinTech copywriter at Bell Copywriting, Inc. And it's not easy to break into this niche. In this insightful interview, Kyle tells how he landed his first FinTech copywriting client, lessons he learned along the way, and advice he gives to others who want to break into this copywriting specialty.

Follow Kyle on LinkedIn:

https://linkedin.com/in/bellcopywriting

Email: [email protected]

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For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Time stamps:

Transitioning to Fintech Copywriting (00:06:43)

Landing the First Fintech Client (00:09:01)

Mission and Purpose of Fintech Companies (00:11:37)

Navigating Legalities in Fintech Copywriting (00:13:44)

Challenges of Creativity in Fintech Copywriting (00:16:02)

Adapting to Fintech Industry Changes and Trends (00:22:43)

Outreach and Client Acquisition (00:26:35)

Tips on How to Break into Fintech Copywriting (00:31:00)

Crafting engaging, captivating and interesting copy for a B2B audience requires taking a B2C approach, says Nick Capozzi, CEO and Co-founder of SpliceVideo. And it's often overlooked, missed or undervalued. In this eye-opening episode, Nick reveals the power of storytelling in winning over prospects and customers alike. He also tells how to find and create stories, and ways to use them in your marketing.

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Follow Nick on LinkedIn: https://www.linkedin.com/in/nick-capozzi/

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For weekly tips on high-impact messaging, be sure to sign up for my newsletter: https://thecopyworx.com/newsletter/

*****

For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

Time stamps:

The B2B content for a B2C lens (00:02:06)

The importance of storytelling in B2B marketing (00:03:27)

Humanizing B2B through storytelling (00:05:17)

Incorporating emotion and vulnerability in storytelling (00:06:13)

Balancing authenticity and emotional storytelling (00:09:38)

Personal stories as a differentiation strategy (00:13:35)

Measuring Success of Storytelling Videos (00:20:01)

Repurposing Content on Social Media (00:22:47)

Future of Social Media and AI (00:29:16)

Value propositions set the stage for all your copy and messaging. It's top of the stream for everything that flows down from it and sets you apart from the competition.

Your value prop answers the question: "Why should I hire you over everyone else?"

In my guest appearance on the Marketers On a Mission podcast with host, Christian Klepp, I divulge the 5 key aspects of a value proposition and much more.

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Join 1500 other copywriting and marketing peeps...

Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

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Time stamps:

Christian's Experience with Languages and Cultural Diversity (00:00:01)

Challenges of Learning Languages (00:01:28)

Identifying the Root Causes of Boring B2B Content (00:04:49)

Making B2B Content More Engaging (00:11:58)

Building Trust in B2B and the Importance of Valuable Content (00:15:29)

Common Mistakes on Corporate Websites (00:17:27)

Adding Human Elements to Brands (00:18:14)

Differentiating Brand Storytelling Approach for Brand Corporations (00:19:34)

Using Humor and Balancing the Element in B2B Marketing (00:23:22)

The Importance of Customer-Centric Storytelling (00:28:10)

Auditing and Finding New Angles for Storytelling (00:30:51)

Extracting Customer Insights for Storytelling (00:32:22)

Podcasts are more than a way to broadcast your message to your audience. They're a relationship management tool that can also attract sponsors and keep listeners hooked.

In this episode, I speak with Eric Melchor, founder of the Innovators Can Laugh B2B Podcast Community. He tells why authenticity and personality shine through in podcasting, how to attract sponsors–and the scoop on monetization. Specifically, can you make a living off of podcast sponsors?

Whether you're just starting or looking to boost your podcast's revenue, you'll find lots of knowledge bombs in this episode.

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Connect with Eric: https://www.linkedin.com/in/ericmelchor/

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Please leave a review (it helps me out a ton!) on your favorite platform or here: https://tinyurl.com/yc44yxx9

Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

B2B content is notoriously known for being "boring to boring." It doesn't have to be that way. In this episode with Christian Klepp, Co-Founder/Director of Client Engagement for Einblick.co, he tells why boring content is rampant in B2B and how to create more engaging content. He explains how to turn blah marketing content into captivating narratives. He also shares actionable tips for crafting engaging B2B narratives.

Connect with Christian here:

Website: https://www.einblick.co/

LinkedIn profile: https://www.linkedin.com/in/christian-klepp-einblickconsulting

Podcast: https://www.einblick.co/podcasts

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For weekly tips on high-impact messaging, be sure to sign up for my newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

Regardless of how you feel about sales, if you're in business you're selling, says Chad Lauer, president of Lauer Media Company and host of the Lauer Power Podcast. In this episode Chad shares invaluable tips for those who shy away from traditional selling. He offers practical advice on finding comfortable pitching methods, from casual lunches to LinkedIn networking. He tells the power of consistent outreach and structured processes in transforming the way introverts and sales-averse individuals approach and succeed in the world of sales.

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Connect with Chad on LinkedIn: https://www.linkedin.com/in/chad-lauer-82b4a538/

And check out his podcast, the Lauer Power Podcast

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Time stamps:

Impact of Personal Experiences on Perspective (00:02:42)

Sales and Personal Identity (00:10:25)

Chad's Journey Into Sales (00:11:15)

Sales as a Service (SaaS) and Its Benefits (00:15:04)

Outbound Sales System (00:16:08)

Explaining the Concept of Sales as a Service (00:17:03)

Effective Outreach Strategies (00:18:09)

Persistence in Sales (00:22:16)

Impact of Timing on Sales (00:26:42)

Positive Perception of Sales (00:28:36)

Building a Strong Sales Process (00:30:39)

Consistent Outreach and Sales System (00:31:30)

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Please leave a review: https://tinyurl.com/yc44yxx9

Join 1500 other copywriting and marketing peeps...

Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

The B2B Marketing & Copywriting podcast reached 100 episodes! It's been two years in the making. Lots of fun, great guests, and priceless marketing and copywriting advice. In this special episode, I highlight 6 of the most downloaded episodes. 

And I asked each of the guests two questions:

What was most exciting or surprising about the previous year (2023) and

What ONE bit of advice would they give to other marketers and / or copywriters? 

Here are links to the original episodes:

Hannah Szabo on Creating Powerful Conversations on LinkedIn to Engage and Grow:

https://podcasts.apple.com/us/podcast/creating-powerful-conversations-on-linkedin-to-engage/id1614152949?i=1000621509947Yes

Sam Dunning Optimizing SEO for B2B Growth:

https://podcasts.apple.com/us/podcast/optimizing-seo-for-b2b-growth/id1614152949?i=1000615898761

Nancy Harhut on Using Behavioral Science to Motivate Your Audience:

https://podcasts.apple.com/us/podcast/behavioral-science-motivate-your-audience-to-take-action/id1614152949?i=1000603925615

Diana Kelly Levey on Copywriting Resilience:

https://podcasts.apple.com/us/podcast/copywriting-resilience-thriving-amidst-uncertainty/id1614152949?i=1000639117795

Robert Bostick on Using Humor to Build Trust:

https://podcasts.apple.com/us/podcast/using-humor-to-boost-trust-engagement/id1614152949?i=1000624549944

Jesus McDonald on Website Strategies that Turn Clicks Into Conversions:

https://podcasts.apple.com/us/podcast/website-strategies-that-turn-clicks-into-conversions/id1614152949?i=1000625256409

My solo podcast on using Psychographics for More Persuasive Copy:

https://podcasts.apple.com/us/podcast/how-to-use-psychographics-for-more-persuasive-copy/id1614152949?i=1000634062506