Schwab Network

High Expectations for Apple’s (AAPL) 2026 & Example Trade


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Marley Kayden covers price target changes for Apple (AAPL), including a note from Dan Ives, a noted tech bull. He argues that 2026 will be the year that Apple “finally enters the race” and expects a strong holiday season. Stephen “Sarge” Guilfoyle shows an example options trade, using technical analysis and demonstrating a bull call spread.


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