Likefolio’s Andy Swan shares sentiment data for Amazon (AMZN) on this Black Friday. “The consumer is absolutely on fire” despite worries to the contrary, he says. “Pretty much every retailer is up.” He compares the change in visits on big shopping sites, noting that 6% growth for Amazon is massive due to the law of large numbers. Andy argues that consumers are researching products more with AI, and thinks that it will be important to track winners and losers within that area. "Amazon is a winning company that has every advantage at its disposal."

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Meghna Maharishi and David Nelson round-table holiday travel. David Nelson describes the “havoc” for airlines with “the FAA breathing down your neck” and strained air traffic controllers limiting their capacity. Meghna definitely expects a hit from flight cuts during the government shutdown but thinks big airlines will be relatively insulated. “There is a growing concern…that these government shutdowns are going to be a recurring event,” she adds.

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Owen Carr expects “over a trillion dollars in sales” over the Black Friday period, a record high. He thinks retailers have “done a good job” of stretching out promotions and sales opportunities. “Customers are trading down,” though, across all categories. “We’re seeing a lot of self-improvement-type items,” he adds, while travel is underperforming.

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StocksToTrade's Tim Bohen says his fundamental market view hasn't changed: tech is here to stay and the underlying support for fundamentals are intact. As for today's Big 3, he points to a growing quantum opportunity in GigaCloud Technology (GCT), Broadcom (AVGO) recapturing bullish momentum amid a shaky A.I. trade, and Kohl's (KSS) rebound in a mixed retail space. Rick Ducat takes traders through the stock charts and shows key levels to watch.

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George Tsilis notes Costco's (COST) impressive run over the last few years now faces questions when it comes to valuation. He goes over the retail giant's financial fundamentals to explain how its balance sheet stacks up to the current stock price. George later offers an example options trade for Costco.

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Sam Miller thinks the AI trade will begin to specify instead of staying as a “tide that lifts all boats.” He’s looking at company ROI, capital spending, and revenue growth to determine winners vs losers. Sam also digs into healthcare, which “has room to run” in 2026; he likes Eli Lilly (LLY) and Thermo-Fisher (TMO) among others.

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“Let’s see if we can finish strong” at the end of the year, says Andrew Wells. He looks at the overall picture and focuses on consumer credit and spending ability. He notes that credit rejections have gone up to 25%, arguing that while people want to spend, the banking sector is becoming more cautious. He thinks this is part of why the Fed feels pressure to cut rates. Inflation is “probably the big risk factor” for 2026.

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Oracle (ORCL) will take on $38 billion more in debt if its latest financial offering comes to fruition. As Marley Kayden explains, the company is taking on several loans worth stunning amounts of cash to finance OpenAI data centers. As Oracle continues to increase A.I. spending, so will volatility around the stock. Dan Deming offers an example options trade for Oracle.

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To round out the holiday week, Charles Schwab's Joe Mazzola considers the broadening activity in markets heathy for the long-term but remains cautious. Expectations of a FOMC interest rate cut in December is something he sees setting up a volatile scenario as market dynamics shift. Joe says fundamentals will be the ultimate driver for markets, citing positive earnings momentum as a buoy for bulls.

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Growing cost consciousness is a key reason why retailers are offering more deals more frequently, says Shelly Antoniewicz. She explains how a "K-shaped economy" and the record government shutdown factor into consumer consideration for prices. Don't discount the jobs picture either, says Shelly, as she makes the case that a softening labor front plays into retail skittishness.

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