High Fidelity

Bridget gets down and dirty on the benefits of green cleaning and sanitizing solutions with Anselm Doering of Ecologic Solutions. Anselm is a clean tech pioneer and respected leader in sustainability. In 2020 he was recognized as one of “70 Environmental Leaders You Should Know” next to Jane Goodall and Yvon Chouinard of Patagonia. He is now turning his attention to the cannabis industry, helping growers and manufacturers alike, address our industry's common pathogens. This episode is for all of you operators out there that want to be clean and green.

Links:
EcoLogic Solutions
Plant Envi
Medicinal Genomics
CannMed 2023
Pub Med Article: The Use of ECAS in Plant Protection

Show Notes: 
0:00 Lift off
1:11 Welcome to Season 3 of the podcast
2:29 Introduction to Anselm and EcoLogic Solutions
5:15 Anselm's "Why"
9:36 The importance of having a "clean captain"
11:21 Absence of cannabis industry standards for cleaning and sanitizing
12:23 Anselm's focus on food and farming
13:28 ECA Technology defined
17:22 Applications of "Hypo" or hypochlorous acid
22:33 Environmental benefits of onsite ECA technology
24:20 Plant Envi, plant care from seed to harvest
28:28 Cannabis Industry applications of ECA technology
30:05 Hypo fog for pathogen prevention
31:00 Hop latent viroid
34:17 Call for early adopters of ECA technology
35:49 Improving crop value
40:29 Nature & nurture, Anselm's morning selfcare routine

Project CBD has a brand new website thanks to a partnership with Blue Dream, the in-house creative agency at Ganjapreneur. Martin shares Project CBD's activist roots and  discusses their current topics of interest.

Show Notes:
0:00 Lift off
1:20 Last episode in Season 2
2:05 Martin Lee's Bio
5:00 High Fidelity gratitude for Project CBD
6:00 Inspiration at ICRS
7:00 CBD shows up in lab results in CA
8:00 Project CBD introduces CBD clones into medical cannabis market in CA
10:47 CBD genetics in Colorado
14:00 Vermont medical community's acceptance of CBD
16:00 Project CBD is the "software" to the CBD clone "hardware"
18:00 Blue Dream + Project CBD
20:40 CBD and psychedelics
22:00 Social dimensions of healing
23:00 Regenerative agriculture
26:00 Hemp-derived/synthetic cannabinoids
29:00 Type 2 cultivars
32:00 Efficacy of different types of concentrates
34:00 Cannabis and AI
37:56 Martin's perspective on "craft cannabis"
41:25 Interstate cannabis commerce

Links:
Subscribe to High Fidelity Newsletter 
Project CBD
International Cannabinoid Research Society
O'Shaughnessy's
Ganjapreneur
Blue Dream

Our first episode exploring coffee and cannabis; two of our favorite plants. Bridget discusses our partnership with Brio Coffeeworks to combine the two in our upcoming retail experience and chats with Brio’s own Andrew Shelley about his 2nd place finish at this year’s U.S. Cup Tasters Championship. This ain’t your average cup of joe!

Links:
Brio Coffeeworks
Specialty Coffee Expo
2023 USCTC Rankings
The Coffee Taster's Flavor Wheel 

Show Notes: 
0:00 Lift off
1:29 Why we are talking about coffee on this podcast
2:40 Brio Coffeeworks partnership
4:10 Explanation of Cup Tasters competition
7:00 The path to the championship round
11:00 The Championship at the 2023 Specialty Coffee Expo
11:45 Palate fatigue
14:08 Lucky tasting spoon
15:18 To spit or to swallow
17:23 Progressing through the 8 coffee triangulations
22:18 How the coffees are prepared
25:36 The importance of temperature
28:09 Aroma, acidity, body and flavor
30:55 Slurping
34:47 The diverse chemical profiles of coffee and cannabis
35:25 The Coffee Taster's Flavor Wheel
37:36 Aroma and memory
40:03 Flavor and roasting 
41:27 Regional flavor
42:36 Cannabis is more than THC and coffee is more than caffeine
46:00 "The best coffee is the coffee you like to drink"

With a little help from ChatGPT, we review cannabis product categories. Bridget gives quick updates from this week’s VT CCB meeting and three Vermont retailers report on their 4/20 experience.

Links:
CCB Emergency Rule on Synthetic & Hemp-Derived Cannabinoids
OpenAI
Co-Created: The Artist in the Age of Intelligent Machines
Vermont Goodfire Cannabis
Silver Therapeutics
The Tea House
Headset's 4/20/23 Sales Map 

Show Notes: 
0:00 Lift off
1:16 Key Updates from 4/24/23 CCB Meeting
3:48 ChatGPT overview of cannabis categories of consumption 
6:47 ChatGPT's tips on how to use cannabis products most effectively
9:44 Utilizing AI to repurpose content 
9:56 Creative AI exhibition at the Burlington Center for the Arts
10:17 Why artist participation is important in the development of AI
11:14 4/20 retail roundup in VT
11:27 Ben from Vermont Goodfire Cannabis
13:12 Brendan from Silver Therapeutics
14:24 Dylan from The Tea House

Bridget and JB review the challenges that cannabis companies face when it comes to advertising. JB offers creative solutions including sponsorships, co-op advertising and hyperlocal, digital marketing.

Links:
WeedStreetNOW
JB's LinkedIn Profile
All Cannabis Advertising is Local article by JB Sugar
How to Construct a Dispensary Marketing Budget article by JB Sugar
VT CCB Advertising Guidance
Public Comment Portal for VT CCB Proposed Rule Changes 

Show Notes: 
0:00 Lift off
1:20 Overview of cannabis advertising challenges
3:19 JB Sugar introduces himself
6:30 Meta and Google restrictions
7:00 Register on Bing
11:00 VT's advertising regulations
13:55 VT CCB's proposed rule changes
15:45 Identifying your audience
18:10 Proving audience is 85% 21+
19:30 How programmatic advertising works
24:30 What conversion looks like
26:35 Determining marketing budget
27:45 Co-op advertising
30:55 Event sponsorships
31:40 OTT (Over the top television)
33:15 Do VT rules apply when advertising on digital platforms based outside of VT? 
35:06 Search engine optimization
38:56 Cannabis advertising is "lower funnel"
41:40 Establishing VT "craft cannabis"
43:10 Creating a thriving industry requires robust advertising
44:45 JB's 420 plans
45:15 The 3 Hippie Holidays

Our top 5 Pro Tips on how to assess potency when it comes to cannabis flower. Tune in to gain a better understanding of cannabis cultivars and how to make informed decisions about the ones that may work best for you.

Links:
Project CBD article on the Endocannabinoid System
NORML article on Minor Cannabinoids
The Terpiodic Table™ by Eybna 

Show Notes: 
0:00 Lift off
2:00 Pro Tip # 1 Your Unique Endocannabinoid Sytem
4:00 Pro Tip #2 Do Cultivar Names Matter?
6:00 Pro Tip #3 Total Cannabinoid Content
8:43 Pro Tip #4 Terpenes!
11:37 Pro Tip #5 Set & Setting

A quick update on the Vermont market including a look at the latest data from the CCB. We also hear from a few Vermont licensed producers on what “craft” means to them.

Links:
https://ccb.vermont.gov/licenses
https://www.motherflower.co
https://ceresvt.com
https://rebelgrown.com
https://www.gloriousflorious.co 

Show Notes: 
0:00 Lift off
1:23 Latest town votes to opt-in to retail sales
2:26 CCB receives funding for an internal lab
2:52 Dry weight becomes the standard for potency reporting
4:23 Cultivator gets fined $20K for diverting product to unlicensed store in NYC
5:21 CCB's latest licensing numbers
5:57 Workforce survey pilot project announced
6:43 Latest product registration data
7:42 Update on advertising
8:46 Patient registrations in decline
10:05 What does it mean to be "craft"?,
11:14 Jessica Sipe of Motherflower
13:27 Amy Bacon of Ceres Collaborative
14:11 Dan Pomerantz of Rebel Grown
17:26 Emilie Paquette of Florious

From farm-to-table, to farm-to-bong; one farmer's journey from mesclun to marijuana, one back door at a time.

Links:
UC Santa Cruz Center for Agroecology
Berkshire Eagle Article on First Outdoor Flower Hitting Stores
MASS LIVE Story on Outdoor Cultivation Approval
Arrow Cultivate on Instagram
Old Dirt Road by John Lennon
Haven Café & Bakery
Theory Wellness 

Show Notes: 
0:00 And so it begins
2:18 Bridget's Introduction to Ted in the Berkshires
8:20 Ted's history in organic farming 
11:15 Building a farm to table business
13:24 Selling cannabis to chefs
15:16 Ted's original cannabis genetics
18:02 A taste of place
19:43 A close call with law enforcement
21:37 Cannabis activism through community conversation
24:50 Ted's entrance into the MA regulated market
33:17 Partnership with Theory Wellness
36:46 Arrow Cultivate's path to market in 2023 
42:18 Selling sungrown in an indoor-dominant market 
47:00 What makes cannabis special in your life? 
49:30 Cycling for sanity

Feminism is more than just women's rights and cannabis is much more than THC. Tune in to learn how the two are connected. 

Links:
Spoonful Herbals
Community Herbal Apprenticeship Program
Audre Lourde Bio
bell hooks Bio
The Politics of Witchcraft Studies
Witches, Witch-Hunting, and Women by S. Federici
Metta Earth Center for Contemplative Ecology 

Notes: 
0:00 Lift off
1:21 Data on women in cannabis industry
3:52 Katherine's professional background
5:20 Katherine introduces herself
8:14 Burning Times Trauma
13:00 Feminism in the workplace
17:00 High THC products
21:30 Consumer orientation to certainty
22:30 Yin & Yang & Cannabis 
28:00 Direct connection with the plant
30:27 Bioregional herbalism
32:11 Evolving a feminist marketplace
36:27 Wellness sovereignty
39:39 "How to Violate A Woman", a poem by Katherine Elmer

Bridget and Dave discuss some of the policies that have shaped the Vermont cannabis industry thus far and highlight the key elements of bills currently winding their way through the State House ahead of the crossover deadline.

Links:
https://silbermanplc.com/about/
https://floravt.com
https://legislature.vermont.gov/
https://decrimvermont.org/the-coalition

Show Notes: 
0:00 - Cursing is allowed
1:20 - Update on Cannabis Banking in VT
3:45 - Dave's background
5:42 - Great piece of advice in VT politics
9:10 - Difference between a lobbyist and an advocate
10:45 - Dave's top 3 initiatives leading up to legalization
13:00 - Automatic expungement EOY 2023
19:39 - The illicit market entering the legal market
20:55 - Three cannabis bills currently at State House
21:40 - Lifting potency cap on edibles packages
22:55 - Nursery license
24:27 - Removing the DLL's involvement with cannabis paraphernalia
27:00 - The "vape tax"
29:00 Lifting the potency limit on solid concentrates
32:45 - Positive changes in political environment since 2018
36:52 - Should medical patients be able to shop tax free at adult use stores? 
39:32 - Dave's perspective of the market launch as a licensed retailer
43:00 - Dave's selfcare practice