High Gear Podcast

High Gear Podcast

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High Gear Podcast episodes

  • High Gear Conference 2024 - Lee Heyward with Cultivating Loyal Customers Through Your Brand Image

    In this engaging session from the High Gear Conference 2024 in Atlanta, Lee Heyward, founder of Prosperous Image, shares her expertise on personal branding and the power of image. Lee dives into how cultivating a purposeful personal brand can amplify your success in every aspect of life, from professional endeavors to personal goals.

    As a trusted advisor to business leaders seeking to stand out, Lee provides actionable insights into aligning your appearance, presence, and authenticity to create a lasting impression. Whether you're an entrepreneur, executive, or aspiring leader, this session offers practical tips and strategies to refine your image and propel your personal and professional growth.

    Don't miss this chance to hear Lee's inspiring talk and learn how to use your personal brand as a tool for success. Access the recording to catch every moment of her impactful presentation!

    43 min
  • High Gear Conference 2024 - Thomas Torrey - Overcoming the Fear of Being on Camera

    In this special episode, we feature Thomas Torrey’s keynote address at the High Gear Conference 2024. As the founder of Protagonist Film Company and an accomplished filmmaker, Thomas combines his background in storytelling and video production to deliver a powerful session on mastering video communication and overcoming the fear of being on camera.

    Drawing from his extensive experience in filmmaking, Thomas shares proven strategies to build confidence, craft impactful messages, and use video as a compelling tool to connect with audiences. Whether you’re stepping in front of the camera for the first time or looking to refine your video presence, Thomas’ insights will empower you to communicate with clarity, authenticity, and confidence, transforming the way you engage and elevate your brand.

    35 min
  • High Gear Conference 2024 - Chris Cloutier: How to Drive Success Once Customers Are in the Repair Shop

    In this engaging keynote from the High Gear Conference 2024, Chris Cloutier—founder of Autoflow and Golden Rule Auto Care—shares actionable strategies to enhance customer trust and boost shop performance. Drawing from his experience as a technologist and shop owner, Chris dives into topics such as:

    • The importance of blending technology with a human touch to build trust.

    • Leveraging digital inspections to increase revenue, customer satisfaction, and efficiency.

    • Understanding customer expectations through the Kano model.

    • The critical role of quality control in delivering an exceptional customer experience.

    • Tips for optimizing shop processes, from service advisors’ workflows to upselling opportunities.

    Packed with data-driven insights, real-world examples, and practical advice, this episode is a must-listen for shop owners, service advisors, and auto repair professionals looking to thrive in a competitive industry.

    Tune in to learn how to elevate your shop’s operations and create lasting customer relationships.

    50 min
  • High Gear Conference 2024 - Harry Beckwith's Selling the Invisible Keynote

    Experience the unforgettable final keynote address by Harry Beckwith, the legendary best-selling author of Selling the Invisible. Delivered on November 15, 2024, at the High Gear Conference, this powerful presentation marked Beckwith's return from retirement to share his timeless wisdom on standing out in business.

    In this extraordinary session, Beckwith reveals how exceptional service is the ultimate differentiator in today’s competitive world. His insights, drawn from decades of experience, provide actionable strategies that resonate across industries and generations.

    Relive this historic moment as Harry Beckwith delivers a masterclass in building lasting success through the art of service. This is a must-watch for anyone looking to transform their approach to business and create unforgettable customer experiences.

    Watch now and be inspired by a message that will stand the test of time.

    1 hr 6 min
  • High Gear TV Episode: A Southern Success Story with Tim Lanier and Angie King

    In this exciting relaunch of High Gear TV, we bring you an inspiring episode featuring Tim Lanier and Angie King, the dynamic duo behind three successful auto repair shops: Lanier Auto Repair, Killian Automotive, and Nichelson Auto Repair. Join us as we dive into their incredible journey, meet their dedicated staff, and explore what makes their businesses thrive in the heart of Georgia. Filmed in our own backyard, this episode showcases the charm and expertise of Tim, a true Southern gentleman, and the strategic brilliance of Angie. Don’t miss out.

    19 min
  • High Gear TV Episode - The Road to Success: Rick Kersey's 30-Year Business Journey in Auto Repair

    From a recent High Gear TV Episode - Join Ryan Burton for an exciting, extended episode of High Gear TV, where he talks with Rick Kersey, the visionary owner of Accurate Auto. With five thriving shops across the Portland, Oregon area, including Lake Oswego, Beaverton, Wilsonville, Tigard, and Hillsboro, Rick shares the secrets behind his incredible 30-year business success journey in the auto repair industry. This special episode clocks in at over 40 minutes, but we wanted to bring it to you unedited so you can fully experience the insights and strategies that have fueled Rick's remarkable achievements. Meet key members of Rick's team and gain valuable knowledge from their stories of perseverance and success. Don’t miss this in-depth, inspiring episode!

    42 min
  • God Didn't Bring You This Far to Leave You: The Trinity Auto Care Journey

    In this inspiring episode of the High Gear Podcast, host Ryan Burton welcomes Jessica and Dave Cochran, the powerhouse team behind Trinity Auto Care in White Bear Lake and Blaine, Minnesota. They recount their incredible journey from working out of a driveway and earning $18,000 a year to managing two successful locations, including a 14-bay shop, and generating over $4 million annually.

    Jessica and Dave share their experiences as a married couple in business, their faith-driven approach to overcoming challenges, and the principles that guide how they treat their customers. Their story is a testament to perseverance, teamwork, and trust in a higher purpose.

    Whether you're just starting out or looking for inspiration to take your business to the next level, this heartfelt episode offers wisdom, encouragement, and practical insights from the Cochrans' remarkable journey. Don't miss it!

    48 min
  • Thriving Under Pressure, Navigating Personal Challenges While Running a Company

    In this episode of the High Gear Podcast, hosts Ryan Burton and Thomas Hays dive into the art of thriving under pressure with guests Rick Kersey and Derek Spain. Together, they explore the challenges of balancing business, family, and personal growth, offering raw and inspiring insights from their own experiences. From overcoming adversity to building strong support systems, this conversation highlights the importance of self-awareness, prioritization, and fostering meaningful relationships to achieve success both personally and professionally.

    Key Takeaways:
    • Thriving Under Pressure: Success isn’t static—it’s a journey of highs and lows.
    • Work-Life Balance: Balancing family and business is essential but challenging.
    • Prioritize What Matters: Protect family time and prioritize key relationships.
    • Self-Awareness is Key: Recognize when your relationships or personal well-being are suffering.
    • Support Systems Matter: Friends, partners, and communities provide strength during tough times.
    • Strong Relationships Take Effort: Shared experiences and time investment build lasting bonds.
    • A Partner’s Support: Having someone who understands your mission can make all the difference.
    • Time Management: Time blocking and task prioritization help reduce stress.
    • Advocate in Your Absence: Surround yourself with people who speak well of you, even when you’re not there.
    • Adversity Builds Growth: Facing challenges head-on fosters resilience and personal growth.
    • Find Active Hobbies: Activities with others can deepen connections and reduce stress.
    • Focus on Small Wins: Small, incremental steps can guide you through tough times.
    • Honesty and Vulnerability: Openly acknowledging struggles is the first step to overcoming them.
    • Avoid Catastrophizing: Keep challenges in perspective to prevent overwhelm.
    • Change Starts Small: Adjusting one area of your life can create a ripple effect of improvement.
    • You’re Not Alone: Everyone faces challenges—lean on your community for support.

    Keywords:

    Thriving under pressure, work-life balance, overcoming adversity, family priorities, personal growth, support systems, strong relationships, time management, mental health, resilience, entrepreneurship, community, navigating challenges, honesty, personal success.

    50 min
  • High Gear Podcast LIVE: Your New/Return Customer Ratios GREATLY Affect Your Marketing Spend!

    In this episode, hosts Thomas Hays and Ryan Burton delve into the critical difference between new and return customer ratios and their implications for business success. They discuss the importance of understanding customer retention, the challenges many shop owners face in tracking these metrics, and the strategies that can be employed to enhance customer experience and satisfaction. The conversation emphasizes the need for businesses to create emotional connections with customers, maintain high service standards, and utilize effective marketing techniques to ensure customers return. The episode wraps up with actionable insights and a call to action for listeners to improve their customer retention strategies.


    27 min
  • Brand Like a Rockstar Featuring Steve Jones: High Gear Conference Speaker Series

    Welcome to "Near Me Radio", the ultimate podcast destination for auto repair professionals. Every episode promises enlightening conversations, tailored insights, and a peek into the dynamic world of automotive repairs.

    In this exclusive episode, we're gearing up for the High Gear Auto Repair Marketing Conference with our "Speaker Series". Join your host, Ryan Burton, as he welcomes a true Media Heavyweight, Steve Jones. Steve is a Professional Keynote Speaker, SVP Radio @ Stingray, and Author of marketing books Brand Like a Rock Star and Start You Up.

    A perfect blend of music, passion, and business prowess, Steve is not just a media magnate, but a figure whose life resonates like a well-composed tune. His early connection with music, particularly the captivating sound from Billy Joel's "Glass Houses", set the stage for a life deeply intertwined with rhythms, melodies, and business savvy.

    After a stint as an aspiring musician, destiny channeled Steve into the world of radio, where he found his true calling. Not just content with mastering the media landscape, Steve's foray into the realms of business insights and music led to his seminal work, "Brand like a Rockstar". This book sheds light on the nuances of transforming ordinary customers into loyal fans, using principles drawn from the world of rock and roll.

    In our special episode, prepare to embark on a captivating journey. Explore Steve's deep understanding of branding and relive some of his most cherished concert memories, including awe-inspiring marketing moments from Taylor Swift, Bruce Springsteen and Foo Fighters.

    Join us and be a part of this harmonious blend of business insights and musical anecdotes with the incredible Steve Jones. Tune in now!

    51 min

About High Gear Podcast

From the publisher's feed

Step into the driver’s seat of success with the High Gear Podcast, where powerful conversations with exceptional shop owners fuel insightful discussions. Created by Ryan Burton, a seasoned broadcaster and the visionary behind Leads Near Me, and co-hosted by Thomas Hays, VP of Leads Near Me and former host of Success Leaves Clues: An Automotive Industry Podcast, each episode of the High Gear Podcast is a journey into the heart of automotive entrepreneurship.