High Growth Success for a D2C Brand with Mark Rushmore, SURI

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots. In this episode we discuss:Creating the Minimum Lovable ProductThe impact of customer reviews play in influencing purchasing decisionsAddressing the issue of toothbrush wasteWhy be fully focused on growing your direct-to-consumer (D2C) channel?Reaching customers through major retailers like Amazon and Boots

Time stamps: [02:31] Co-founders tackle waste in the FMCG industry with sustainable toothbrushes. [07:43] Minimum lovable product and customer reviews. [10:27] Becoming competent at spinning plates. [13:06] Focusing on other areas of growth. [16:14] Unaddressed problem in toothbrush market. [19:41] Growing D2C, but also utilising Amazon and Boots. [22:50] Power pitching to journalists and word-of-mouth recommendations. [25:34] Collaborate with Google Sheets, Slack automation, and Mac text replacement. Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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