In this episode of the High Impact Leadership Podcast, host Josh Vanada sits down with award-winning graphic designer Dave Englund, co-owner of Englund Studio. Together, they dive deep into the world of branding—exploring what it really takes to bring a brand to life, the importance of simplicity in design, and the critical role of listening to the customer’s voice. Dave shares his journey building Englund Studio from the ground up, offers his expert perspective on current logo redesign debates (like Cracker Barrel), and explains how businesses can stay relevant in a rapidly evolving digital landscape. The conversation also covers practical strategies for maintaining authenticity, the value of video for messaging, and why understanding your audience is the foundation for any successful brand. Packed with actionable insights and plenty of relatable stories, this episode is a must-listen for business leaders, marketers, and anyone passionate about making their brand both memorable and meaningful.