Why should you create content? 

It is difficult, time-consuming, and you don't know how it's going to work out in end.  But, no matter what you are - a brand or an individual - you must create content to tell people that you exist. 

Kaushik and Karthik explain that you could be the most ingenius person or brand on this earth, but unless you show it with content, people would not know about you.  So, what are y'all waiting for? Let's get clicking on the keyboards!