The 8-Figure Product CEO

High Payoff Activities: What CEOs Should Really Be Working On


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Most founder-CEOs are stuck in the weeds—busy, overwhelmed, and still not moving the business forward. In this episode, Luke Peters breaks down what’s really holding you back: low margins, reactive thinking, and no system for focusing on what actually matters.

You'll learn:

  • Why low margins are the root of burnout and chaos

  • What “high payoff activities” (HPAs) actually look like

  • How to shift your mindset from task manager to strategist

  • Why hiring a true sales leader is often the #1 growth lever

  • A simple way to execute strategy using OKRs

If you're grinding hard but not seeing results, this episode shows you how to get your time—and business—back on track.

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The 8-Figure Product CEOBy Luke Peters

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