First episode out Tuesday 4th August!

Behind every transfer, takeover, sponsorship and sporting controversy is a business story.

High Performance Business takes you beyond the headlines and inside the boardrooms, negotiations and decisions shaping the world's biggest sports.

Every week, sports host Colin Murray and award-winning journalist Natalie Pirks explore the money, power and strategy driving football, Formula 1 and the global sports industry. Through expert insight, in-depth analysis and conversations with the people closest to the action, they uncover the stories behind the biggest headlines, from club ownership and player contracts to media rights, sponsorships and the business empires built by sport's biggest names.

Because the sport is only half the story.

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A special episode where Jake sits with the show’s Producer to discuss some of the most impactful moments and guests from the show so far, before revealing some big news on what is coming soon.

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What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook?

In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would quietly transform global brands. From saving a snack brand with a single word to helping an airline generate millions through a subtle design change, Rory shares the twists, experiments, and happy accidents that redefined how companies speak to their customers.

It’s a masterclass in innovation, risk, and the power of seeing things differently, straight from the man who helped transform marketing with his unconventional insights.

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Who is Sam Altman, and what is the real story behind OpenAI?

Award-winning journalist Karen Hao takes us inside one of the most secretive companies in the world, drawing on the reporting behind her book to explore the growing influence of OpenAI over governments, the environmental cost of the race for artificial intelligence, and what some former colleagues revealed about Sam Altman's leadership and mysterious personality.

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From Top Gear to The Grand Tour and Clarkson’s Farm, Andy Wilman has spent decades redefining what car television can be, and learning a few hard lessons along the way.

In this episode, Andy opens up about the high-stakes Amazon deal that launched The Grand Tour, the legal and creative gymnastics of building something “like Top Gear, but not Top Gear,” and the spontaneous tent idea that became the show’s trademark. He reflects on the behind-the-scenes chaos, the unexpected magic of Clarkson’s Farm, and the times they got it wrong, and what those moments taught him about humility, persistence, and trusting your instincts.

It’s a candid look at creativity under pressure, the fine line between chaos and genius, and how taking risks (and a few punches) can lead to something unforgettable.

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Football finance expert Kieran Maguire exposes the volatile economics of the modern game, where Premier League revenue has risen 3,100% since 1992, yet spending has climbed even faster, leaving the sport structurally loss-making.

He unpacks the 2025/26 season's biggest financial shockwaves, from Arsenal’s £200m+ Champions League windfall to how Spurs’ brush with relegation rattled multi-billion-dollar investors. Kieran also exposes football's strangest paradoxes: why playing in Europe can lose clubs money, and how the Club World Cup now outpays the actual World Cup. 

Looking ahead to the new 2026/27 campaign, Kieran breaks down the impact of the new Squad Cost Rules, the bleak future facing relegated West Ham, and why Arsenal are so well positioned to dominate both on and off the pitch.

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Journalist and founder of DealBook Andrew Ross Sorkin cuts through the hype to expose the high-stakes reality of the AI boom and how a single technology is currently holding up the entire US economy.

Drawing parallels to 1929, the dot-com era, and 2008, he unpacks a dangerous paradox: for AI's massive valuations to make sense, it must replace human labour, but if everyone loses their jobs, who's left to buy the products?

Andrew also makes a compelling case that history's greatest leaps in progress, from railways to Tesla and SpaceX, were born out of destructive, speculative frenzies. He shares what separates elite entrepreneurs: a healthy insecurity that drives relentless execution, paired with a lifelong curiosity that success usually kills.

Andrew Ross Sorkin's book: '1929: The Inside Story of The Greatest Crash in Wall Street' is available in paperback now: https://amzn.eu/d/05LJS2F0

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CEO of CSME James Johnson takes us behind the scenes of hosting the most successful Women's World Cup in history, revealing why major events need strategic purpose, not just political visibility. He shows how real legacy isn't a buzzword, it's a measurable strategy that must begin years before the first whistle.

From the Matildas' historic run becoming the most-watched television event in Australian history, to unlocking government funding by aligning sport with public health policy, James makes the case that the deepest legacy of any major event is a permanent cultural shift, one felt far beyond the final whistle.

This is the blueprint for how sport can change a nation, not just entertain one.

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Former F1 driver Nico Rosberg traded the adrenaline of the racetrack for the high-stakes world of venture capital, leveraging his unique F1 access to build a powerhouse fund managing over €200M. 

In this episode, Nico breaks down the brutal reality of reinventing his identity after reaching the absolute peak of elite sport, and how a lifetime of racing failures completely inoculated him against the fear of failing in business.

This conversation also exposes what most athletes and entrepreneurs get wrong about building a network and how Nico uses his network strategically to connect tech founders, investors, and legacy corporations. He shares why you must ruthlessly add value before asking for anything, and why success requires setting clear finish lines to avoid an endless, unhappy pursuit.

More on Rosberg Ventures here: https://rosberg.ventures/

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Why do good companies go bad? Eric Ries reveals forces corrupting companies right as they are at their most successful - from

Blockbusters activist shareholders inadvertently setting the company on a path to bankruptcy, to the British health company forced to sell to a cigarette giant.

Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great by Eric Ries is publishing on 28th May (Penguin Life, £17.99)

Eric also reveals how companies can avoid the corruption, and the surprising examples of when things are done right.

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