PSR is gone... Here comes SCR and SSR to take it's place.

Colin and Nat go through what the new rules cover, what they leave untouched, and what it means for clubs already punished under the old system.

Then, 14 years on from Lance Armstrong's ban, cycling writer William Fotheringham joins them on why cycling has slipped off terrestrial TV in the UK, and how a sport that can't sell tickets runs on sponsorship.

IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/IFS_HPB_AU

Hosted on Acast. See acast.com/privacy for more information.

Being a Lioness may make you financially comfortable. 

Being anyone else in the WSL is a very different reality. 

Colin and Nat pull apart the numbers behind English women's football — from minimum wage rules for 18-20-year-olds to what happens when a league's biggest stars retire in their mid-30s with no fallback plan. 

They're joined by Beth Fisher, senior advisor to UEFA Vice President and Mary Earps, for an inside look at sponsorship, fandom, and why the WSL still has work to do outside its Lioness elite.

Plus: with Gianni Infantino's grip on FIFA under fire, Colin and Nat pick who they'd install as the next president of world football — from real-world contenders to a full-blown fantasy draft, Star Wars comparisons included.

IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at https://highpfrmc.com/IFS_HPB_YT

Hosted on Acast. See acast.com/privacy for more information.

Why are brands willing to pay £60 million to put their name on a football shirt?

Colin Murray and Natalie Pirks explore what makes sports sponsorship so valuable. From a financial services company using a Premier League star to reach new markets to Crystal Palace's unexpected FA Cup sponsorship return, they unpack how brands measure the value of being part of the game.

They also look at the Premier League's gambling sponsorship restrictions, why basketball generates less than 1% of Europe's sports revenue, and the billions the NBA is prepared to invest in building its presence across the continent.

High Performance Business are also privileged to be joined by sports journalist & special guest Stuart Hodge.

IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at https://highpfrmc.com/IFS_HPB_YT

We'd love to answer your questions! Send them to @highperformance.business on Instagram.

Hosted on Acast. See acast.com/privacy for more information.

Colin Murray and Natalie Pirks are joined by football finance expert Kieran Maguire to unpack a week that shook the game. FIFA President Gianni Infantino's proposal to sell stakes in the FIFA World Cup to private investors has met fierce opposition from UEFA and football associations around the world. So what happens next, and what could it mean for the future of the tournament?

Plus, the Premier League is quietly building its own direct-to-consumer streaming service. Colin and Natalie debate how soon it could change the way fans watch football, while Kieran breaks down the financial realities behind broadcast rights, club revenues and what's really at stake for the future of the game.

We'd love to answer your questions! Send them to @highperformance.business on Instagram.

Hosted on Acast. See acast.com/privacy for more information.

First episode out Tuesday 4th August!

Behind every transfer, takeover, sponsorship and sporting controversy is a business story.

High Performance Business takes you beyond the headlines and inside the boardrooms, negotiations and decisions shaping the world's biggest sports.

Every week, sports host Colin Murray and award-winning journalist Natalie Pirks explore the money, power and strategy driving football, Formula 1 and the global sports industry. Through expert insight, in-depth analysis and conversations with the people closest to the action, they uncover the stories behind the biggest headlines, from club ownership and player contracts to media rights, sponsorships and the business empires built by sport's biggest names.

Because the sport is only half the story.

Hosted on Acast. See acast.com/privacy for more information.

A special episode where Jake sits with the show’s Producer to discuss some of the most impactful moments and guests from the show so far, before revealing some big news on what is coming soon.

XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au

IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au

Hosted on Acast. See acast.com/privacy for more information.

What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook?

In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would quietly transform global brands. From saving a snack brand with a single word to helping an airline generate millions through a subtle design change, Rory shares the twists, experiments, and happy accidents that redefined how companies speak to their customers.

It’s a masterclass in innovation, risk, and the power of seeing things differently, straight from the man who helped transform marketing with his unconventional insights.

XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au

IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au

Hosted on Acast. See acast.com/privacy for more information.

Who is Sam Altman, and what is the real story behind OpenAI?

Award-winning journalist Karen Hao takes us inside one of the most secretive companies in the world, drawing on the reporting behind her book to explore the growing influence of OpenAI over governments, the environmental cost of the race for artificial intelligence, and what some former colleagues revealed about Sam Altman's leadership and mysterious personality.

XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au

IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au

Hosted on Acast. See acast.com/privacy for more information.

From Top Gear to The Grand Tour and Clarkson’s Farm, Andy Wilman has spent decades redefining what car television can be, and learning a few hard lessons along the way.

In this episode, Andy opens up about the high-stakes Amazon deal that launched The Grand Tour, the legal and creative gymnastics of building something “like Top Gear, but not Top Gear,” and the spontaneous tent idea that became the show’s trademark. He reflects on the behind-the-scenes chaos, the unexpected magic of Clarkson’s Farm, and the times they got it wrong, and what those moments taught him about humility, persistence, and trusting your instincts.

It’s a candid look at creativity under pressure, the fine line between chaos and genius, and how taking risks (and a few punches) can lead to something unforgettable.

IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au

XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au

Hosted on Acast. See acast.com/privacy for more information.

Football finance expert Kieran Maguire exposes the volatile economics of the modern game, where Premier League revenue has risen 3,100% since 1992, yet spending has climbed even faster, leaving the sport structurally loss-making.

He unpacks the 2025/26 season's biggest financial shockwaves, from Arsenal’s £200m+ Champions League windfall to how Spurs’ brush with relegation rattled multi-billion-dollar investors. Kieran also exposes football's strangest paradoxes: why playing in Europe can lose clubs money, and how the Club World Cup now outpays the actual World Cup. 

Looking ahead to the new 2026/27 campaign, Kieran breaks down the impact of the new Squad Cost Rules, the bleak future facing relegated West Ham, and why Arsenal are so well positioned to dominate both on and off the pitch.

IFS - award-winning Asset & Service Management software

 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au

XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au

Hosted on Acast. See acast.com/privacy for more information.