High Performance Marketing

On this episode of the High Performance Marketing podcast I'll dive into ways you can help simplify the buying decisions for your clients. Learn ways to minimize their perceived risks and provide them with a seamless, positive purchasing experience. 

 A clear purpose for why you do what you do is more important than having resources, technology or even talent. And this concept applies to your business because people don’t buy what you do, they buy why you do it. On today’s episode of The High Performance Marketing podcast I’ll dive into the incredible philosophy to start with why and how it can be a game-changer for your marketing efforts.

I recently read a book and this statement stuck out to me. “The secret to attracting people to your service brand isn’t out-marketing or out-competing. It’s understanding what other people find extra ordinary in what you find ordinary.”

Well my friend, if you aren’t communicating your super powers, no wonder you’re getting overlooked. So let’s fix that. On this episode of the podcast I'll lean into a marketing term called positioning and what it means for you as it relates to landing that number one spot in the minds of your best-fit customers.

On this episode of The High-Performance Marketing Podcast, Ali breaks down the misconception that marketing is an unaffordable luxury. She'll explore the critical connection between sales and marketing, and share practical tips on how to leverage marketing investments to drive revenue. 

On this episode of The High Performance Marketing podcast, I share easy-to-implement techniques like one powerful marketing KPI I believe every business should track, cross promotional marketing, and a few other wasy you can make a big impact on the growth of your business without requiring a huge budget. 

On this episode of The High Performance Marketing podcast - I’ll take you down the path of why hiring a marketing leader is an absolute must for your business, what you should expect and how marketing leadership is the driving force behind successful, scalable and repeatable sales results.

Imagine you're building your dream home. Your blueprint, or plan, shows you how to put all the pieces together so it looks great. Well, businesses have a plan too, called foundational messaging. It's like their blueprint for how to talk to people and make them understand what they're all about.

On this episode of the High Performance Marketing Podcast, - Ali breaks down foundational messaging for you as a blueprint you can use in your business to make sure you’re communicating with the right people the right way so they pay attention and do business with you. She outlines the StoryBrand 7part framework as a way to help you create foundational messaging.

Most business owners find themselves really busy yet feeling completely unproductive. Every day feeling like you don’t have enough hours in the day to complete everything on your plate while simultaneously asking yourself at the end of the day - what did I get done?

On this episode of The High Performance Marketing Podcast I'll dive into ways that you can run your business better by focusing on the essentials or as they say the things that matter most.

Most often you want to grow your list of potential leads, but the idea of cold calling or sending spammy emails on Linkedin make you cringe. And that's because in business marketing, too much of our cold outreach strategies feel icky.

On this episode of the High Performance Marketing podcast, I’m diving deep into the world of lead magnets and email marketing, as ways to give you the power to provide upfront value, and build more effective cold outreach strategies -- so that you can grow a list of higher qualified leads.

Referrals are the currency of trust in the world of running a business. They’re literally the golden goose of entrepreneurship. But here’s the problem, many business owners feel uncomfortable asking for referrals. Onthis episode of the podcast let’s talk about ways to get more referrals for your business.