Some industries have higher stakes than others. As someone who deals with the pressure of such a high stakes business - in addition to all of the other elements that go into running a successful operation - Nahuel Hilal, owner of Iris Tattoo, has plenty of insights to share. We talk a lot about the importance of customer experience and this week is no exception. When it comes to getting a tattoo - something that will be with you forever - the experience has to match the heightened moment. Iris Tattoo: https://www.yelp.com/biz/iris-tattoo-miami-2 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: