We've seen our fair share of sales strategies, but one of the most common is the "spray and pray" method where someone emails a huge list of potential clients, all at once with a templated email.

 

Is this fast? Absolutely. But is it effective? Absolutely not.

 

Instead of this approach, the thought leaders most skilled in sales focus on one thing: quality over quantity. In other words, they focus on a few leads at a time and customize their outreach.

 

To break down this approach in more detail, we're joined in this episode by sales speaker, author, content creator, and coach Phil Gerbyshak.

 

Recognized as one of Crunchbases Top 25 Sales Leaders to Follow in 2020 and with two decades of speaking experience, Phil is a leading expert on inside sales, LinkedIn, and social selling.

 

He's also seen consistent results – both in his business and those of his clients – through "high touch sales" or extensively customizing sales outreach to a small group of leads and putting relationships with those leads before profit. Here, he breaks down how you can do the same.

 

Show Notes:

 

✅ Learn more and reach out to Phil here: https://philgerby.com/

 

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

 

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