Higher Ed Live

While many colleges and universities are still trying to harness the power of social media in recruitment and enrollment strategies, a new field has evolved. Strategic social listening can identify engagement opportunities in stealth prospective students, reveal audience insights to inform content strategy, and amplify positive content from current students. Finding students talking about your campus, but not to your campus, is a crucial source of intelligence in the age of peer influence.In this episode of Admissions Live, we sit down with Dr. Liz Gross to discuss the genesis of social listening and how enrollment professionals can use it to capitalize on student interest, identify potential flaws, and much more.

For student affairs educators, administrators, and faculty looking to use the standards to develop, revamp, or generally improve student learning, programs, and services, the CAS Professional Standards and the CAS Self-Assessment Guides are often the go-to resource. Published earlier this year, the first companion guide to the CAS Standards, Using the CAS Professional Standards: Diverse Examples of Practice provides real-life case studies written by practitioners who have successfully applied the standards in their work. The book is the first joint publication of NASPA, CAS, and ACPA.On this episode of Student Affairs Live, host Heather Shea extends the conversation beyond the basics of CAS to discuss and how student affairs educators might employ these foundational standards within various student affairs functional areas to improve practice. Joining Heather are editors and chapter authors, Dr. Laura Dean, Dr. Shannon Dean, Dr. Yancey Gulley, Alex Lange, and Dr. Jen Wells.

Alumni clubs (groups, chapters, networks, etc.) represent your alumni association's brand "in the field." They're recruiting students. They're hosting events all over the world. Perhaps they're even raising money. What makes clubs successful? What are their biggest challenges, and how can staff members best assist these passionate volunteers? In this episode of Advancement Live, Kim Brown chats with AlumniSpace's Andrew Cafourek on the findings from the 2017 Alumni Group Survey, as well as with Sonja Watkins Kelly, who's charged with alumni club management for Cornell University.

Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption.You’ll take away key learnings from the book, which provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.While higher education spending on advertising is growing at a significant rate, Friction argues that a new approach is needed (but most brands don’t realize the strategic underpinnings need to change). Great brands are no longer built through interruptive advertisements. Brands don’t simply need clever messages or new, shiny technologies; they need a fundamental change in strategy.

Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions offices need to provide pertinent information, inspire, and make it easy for people to take action. In this episode of Admissions Live, Ashley Budd joins us live from the CASE Summer Institute for Communication and Marketing where she is on the faculty leading a hands-on digital workshop. We'll speak with Ashley about creating a marketing campaign plan and the role that digital strategies play in marketing communication.

In this episode, we’ll focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn from George Mason University how engagement insight can help you think differently about your audience and highlight data needs and challenges. We’ll also cover ways you can apply engagement scoring to make strategic, data-driven decisions about upcoming solicitations, programming and communications.

What are the hot trends and issues in Career Development today? What are some new and interesting ways that data and technology are being incorporated into career development practice? What are the biggest challenges facing employers and career development professionals?What competencies are employers seeking that they weren’t 10 years ago? What partnerships should career services be cultivating on and off campus? What are innovative ways to connect with students in order to increase use and engagement with career services?On this episode of Student Affairs Live, host Tony Doody talks with Lisa Hinkley, Gary Alan Miller, Trudy Steinfeld, Dan Black, and Manny Contomanolis to answer these questions and many more.

Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT's social media strategy, content generation, and how they've leveraged a globally recognized brand.

Providing education abroad or “study abroad” opportunities is one form of international engagement in which many colleges and universities participate. The National Association of International Educators (NAFSA) notes in their Trends report [link] that each year hundreds of thousands of U.S. college students engage in short term, semester-long, or year-long study abroad programs. While rates of student participation have increased, opportunities to access study abroad may remain largely out of reach for many students. Yet, following last week’s Student Affairs Live episode [link], study abroad is noted one example of a “high-impact practice”, resulting in a number of positive student learning outcomes. Paired with the significant student identity and development possibilities that occur within study abroad, what opportunities exist for intentional partnership between student affairs, program administrators, and faculty? How can student affairs educators work to support students before, during, and after their study abroad experience?