Higher Ed Live

On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine's Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.

Graduate students, medical students, law students, and postdoctoral fellows are uniquely situated constituents on college and university campuses. Whether they are recent undergraduates going straight through or full time staff returning for a post-baccalaureate credential, the diversity among and range of needs of graduate students is vast.In what ways should colleges and universities support, engage, and develop their graduate students?Which campus departments or divisions should primarily serve graduate students and address their unique needs?How should student affairs specifically think purposefully about their work in supporting students beyond their undergraduate years?

Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.

Many admission professionals take on a master's degree program early in their career; for others, the pursuit of an advanced degree might come later, alongside a significant amount of additional responsibilities and commitments. What are the pros and cons of this later start? How can one utilize advanced knowledge of the industry to complement one's education?In this episode of Admissions Live, we'll break down some of the benefits and potential pitfalls of this educational timeline. We'll also speak to the pros and cons of pursuing a career at one college or university, and how to take full advantage of the networks at and beyond that institution to grow as a professional.

There are plenty of ingredients in a communications pro's pantry. Mixing flavors of earned media, PR and paid content with your organization's strategy can yield tasty results.This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. I will take conference attendees through our process which includes:Reviewing and adapting areas of strategic focus into "interesting" topicsTracking topics in popular media and identifying earned media opportunitiesIdentifying and promoting faculty with area expertise (and ensuring coverage and support to faculty not directly associated with strategic topics) Producing content calendars aligned with strategic topics and marketing goalsIdentifying opportunities for sponsored updates and other "quick wins"Using various forms of content (social, multimedia, submitted) to make the most impact with limited resourcesTracking results of communications campaigns

Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media.

There are a plethora of degrees, scholarly articles, self-improvement books, trainings, workshops, and conferences available to leaders today. With all this educational material, there is certainly knowledge to be gained through formalized study, yet, these pursuits often fail to capture the nuances and challenges of day-to-day leadership. Join our guests as they share practical lessons, strategies, and tips they've learned on the job.How do you stand out in the profession?What is the difference between managing and leading?How can you be a top-performer while maintaining work-life balance?How do you improve self-awareness?What is the key to transitioning from specialist to generalist to cross functional teams?How can you manage both down and up the organization?On this episode of Student Affairs Live, host Tony Doody speaks with Dr. Ann Marie Klotz, Dean for Campus Life on the Manhattan campus of the New York Institute of Technology, Dr. David E. Jones, Director of the Paul Robeson Cultural Center at Rutgers University, Dr. Cory Owen, Assistant Dean of International Advisement and Diversity Initiatives at the Juilliard School, and Dr. Matthew Brown, Assistant Vice President for Facilities and Contracts at Arizona State University.

On a previous episode, we explored mistakes that well-intended white student affairs educators made while trying to be allies to colleagues and communities of color on their campuses. These mistakes often highlight the need for whites to engage in more self-work and skill development around dismantling institutionalized racism. Many student affairs educators see potential in organizing and supporting self-work in order to be more active and effective change agents for racial justice on campus. Through engaging stories and concrete examples and tools, Dr. Kathy Obear shares her own personal struggles and the common challenges and obstacles many white people face as they work to create more equitable, inclusive organizations in her new book …But I’m Not Racist! Tools for Well-Meaning White People.On this episode of Student Affairs Live, host Heather Shea speaks with Dr. Obear about the critical need for whites to recognize how often they unintentionally react out of racist beliefs and learn to change their behaviors and attitudes. We will also explore how to develop approaches and tools to speak up with greater courage to interrupt racist dynamics, respond effectively when colleagues call you racist or criticize your efforts, and develop powerful partnerships to create meaningful change and racial justice on your campus.

How well do you know your alumni audience? We have access to a broad range of quantitative and qualitative research tools. These approaches can produce deep and actionable insights. Nailing down the key insights requires the right approach to the right questions.On this episode of Advancement Live, we will talk through recent case studies. Each will illustrate how you can use research to answer questions about your alumni. Learn how this approach will help you make good decisions.

Historically, college and universities have been much more interested in policies and procedures than hospitality, entertainment, and customer service. That, of course, has changed at many institutions due to increased competition, a reduced supply of prospective students, and a need to stand out from the crowd. Hospitality has now become a buzzword in college admissions.In this episode of Admissions Live, we will explore how High Point University and Washington College are moving the needle by focusing on hospitality and learn more about what prospective students and their families want during college visits.