Higher Ed Live

These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to produce moving pictures has never been greater.

But is video always the answer? Is there a risk of producing the wrong kinds of video pieces? And what kind of investment in resources and time does it take to produce the right kind of videos, consistently?

In this Advancement Live broadcast, our guests will guide you through a “shot list” to make sure you’re making the right choices for the medium and giving your audience the kinds of quality video content that builds affinity and loyalty.

Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be.

In this episode of Marketing Live, Adam will offer guidance to higher ed marketers on simplifying strategy and reaching your real audience. He will share how his experiences with the biggest brands in problem-solving is informing work in his new role at Arizona State and how consumer insights are a driving force in ASU’s Enterprise Marketing Hub.

It’s 4:20 p.m. Do you know where your prospective students are?

Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies.

With enrollment rates down it’s all hands on deck to find ways to stand out among the many schools offering affordably priced small classes taught by internationally renowned researchers on a modern campus with great views near a thriving cultural center.

If you are a college or university administrator today, chances are high that a displaced student from a closed institution will reach out to your college or university for help. Whether it’s an officially approved teach-out, articulation agreement, or standard credit transfer, helping displaced students can be a complicated undertaking. Should your institution step up to help these students? Do your administrators understand the considerations that must be made to ready your operations? What is the student’s state of mind? Is helping these students your responsibility as a higher ed leader? Get these questions and others answered as you listen to a conversation between Dr. Michael Horwitz, President of TCS Education, Travis Allen, President of Trident University International, and Joe Sallustio, COO of Claremont Lincoln University and host of this broadcast.

“Job Fit” is often a term used in search processes that can be used as a tool for exclusion, consciously and unconsciously. “Job Fit” can be a euphemism and code word for stereotypes and assumptions about others and help keep our individual and organizational fears, values, and culture free from critical examination.

On this episode of Student Affairs Live, host Keith Edwards speaks with Brian Reece, Vu Tran, Elliott Devore, and Gabby Porcaro, editors the book Debunking the Myth of Job Fit in Student Affairs and Higher Education. This episode will critically examine the idea of “job fit” and explore legal, ethical, and employment concerns related to race, class, gender, sexual orientation, and more.

For small institutions and institutions with a small annual giving staff, key campus partnerships are critical for implementing a large scale Day of Giving Campaign. Join Cameron Hall, Keri Rursch and Ken Brill to learn how Augustana College, Rock Island, IL took it’s Day of Giving to new heights with key partnerships and shared governance.

How did architectural design philosophy evolve and what was the resulting impact? How did anti-diversity become the norm for early college dormitory design? How did coeducation require college officials to rethink the spatial configurations of their campuses? What influence did insane asylums, orphanages, fraternity and sorority houses, and boarding houses have on design trends?

Learn the answers to these questions and more as host Tony Doody interviews Dr. Carla Yanni (architectural historian in the Art History department of Rutgers University).

Jay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give people a memorable story to tell.

In addition, Jay’s firm recently reviewed websites of the top 50 universities in the United States based on undergraduate enrollment. Convince & Convert discovered five primary best practices around which the most successful schools focused their website marketing efforts, which Jay will outline.

The annual SUNYCUAD Conference is just around the corner from June 12-14 in beautiful Saratoga Springs, NY. SUNYCUAD supports the State University of New York and advancement professionals at its 64 campuses in the areas of alumni engagement, community outreach, development, public, and government relations, communications, and marketing. The conference is open to any professionals, public or private, who are looking for a low-cost, high-value professional development opportunity to learn and share best practices, build their professional network, and gain the inside track as they return to campus recharged, refocused, and ready to go. In this session members of the SUNYCUAD leadership team will preview this year’s conference, discuss critical issues that the attendees will explore, and reveal this year’s winners for the Awards for Excellence and the Charlton Scholars Awards.

When we roll out marketing campaigns in higher ed, what are we selling? Can we define the product we want people to buy? In this episode of Marketing Live, we speak with higher ed marketing experts about what schools are pitching to teens and secondary audiences.