Colleges spend a great deal of time trying to craft recruitment messaging that will speak to the next generation. The millennial classes have been particularly challenging to reach due to a lack of responsiveness to traditional marketing and changes in communication styles as technology evolves. What challenges will the next generation, "Z," bring? On today's Admissions Live, Jen Doak-Mathews joins the show to discuss the advantages to understanding the next generation and as well pitfalls of stereotyping.

Higher Ed Live is thrilled to partner with the CASE Social Media and Community conference to stream three sessions live from Miami. Read more about the event. http://www.case.org/Conferences_and_Training/SMC15/Program.html

The Baby Boomers are self-righteous and optimistic. Gen X are your misunderstood latch-key kids. Millennials want participation trophies, don't like marketing, and are narcissistic to a fault-the "Me Generation," if you will-but also want to give back. Also Facebook is dying and you should really be on Yik Yak now. Let's have some real talk on what ties all generations together, what groups of people aren't typically considered in trend pieces, and how to read between the lines of the "X is dead" article. Discuss how to find the worthwhile pieces of knowledge in the fire hose of information on generations and tools, and figure out what works for the groups of humans you're trying to reach.

Higher Ed Live is thrilled to partner with the CASE Social Media and Community conference to stream three sessions live from Miami. Read more about the event. http://www.case.org/Conferences_and_T...

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Panel: Transitioning from Engagement to ROI

Whether your institution has a new sense of urgency with regards to fundraising, or you have a development office that's 100 years old, you're still trying to figure out how to take social engagement to move your bottom line. A dual panel, one in house, one beamed in from Brighton, U.K., will share their secrets on how to tackle this ever-complex initiative.

Opportunities to reflect come in many forms. Some present in challenging ways such as loss of a mentor, an arbitrary job firing, being an internal candidate who is not interviewed/hired, and addressing professional ethical dilemmas. The art of responding in these situations is being able to continue meeting the demands of the campus and home while working through and reflecting on the many emotions associated with them.

Higher Ed Live is thrilled to partner with the CASE Social Media and Community conference to stream three sessions live from Miami.

Read more about the event: http://www.case.org/Conferences_and_T...

Ten years ago, Stanford built and began using the Relationship Model, a behavioral segmentation of all alumni. We'll share insights and discoveries from this effort you can put to use to better understand your own constituency and reach your own goals. Not only have we found new segments of alumni that don't engage with the university in traditional ways, we've started to better understand them through social. Bring home a new lens to look at your own prospect discovery, targeting, marketing, program development efforts, and perhaps even see how social might move (or already is moving) the needle in ways you never imagined.

Did you miss out of the HighEdWeb regional conference in Michigan? Did you attend and want to relive the glory days from last week? Higher education web professionals, from marketing, design, development, coding, social media, and management, gathered in Detroit for an exciting HighEdWeb Association event. Feedback from attendees has been great, and the quality of speakers proved to be top-notch. Join conference chair Nick DeNardis and guests for a thorough recap and conference debrief.

Formstack has asked 650,000 users to weigh in on user experience, habits and more for the second Form Conversion Report. Benchmark converstion rates, learn best-in-class form types and hear social media tips to convert up to 189% more traffic.

Is nerd a pejorative term or have we entered an era where it's chic to be geek? Nerd-friendly fascinations like comic books, video games, sci-fi, and fantasy once considered fringe, are fast becoming popular in mainstream culture. How can colleges create programs and communities that celebrate diverse geek-like interests and support this oft-neglected group of students?

On this episode of Student Affairs Live, host Tony Doody speaks with Alfred Day, Eugene Frier, Carey Loch and Brian MacDonald as they explore issues of identity, stereotypes, and community related to geek culture and what they've done on campus and the national stage to bring attention to these issues.

As engagement efforts expand into the digital space, unique content hubs can provide a learning environment by curating and crowdsourcing content from alumni and faculty thought leaders. In this edition of Advancement Live, Kathy Kale, AVP, Alumni Relations at Santa Clara University will share their new site called “Illuminate,” and host Ryan Catherwood will share a similar site concept called, “HoosNetwork” that also features content from alumni bloggers and student employees.