On this episode of The Intelligent Inbound® Podcast, Jen talks with Carrie Hopkins, Executive Director of Marketing at Southern Nazarene University in the School of Professional and Graduate Studies.

In her role as a marketing leader, Carrie owns demand generation for adult, graduate, doctoral and online programs.

Jen and Carrie discuss:

• Results from experimenting with Growth-Driven Design.
• How Carrie and her team cut their student acquisition cost in half.
• How SNU became a thought leader by ungating all of their content.
• How consistent blogging became their most successful inbound marketing effort.