This Week's Show Notes | 09/10/2018 | Higher Ed Parthenon Episode #14

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Roger Becker to have a conversation about "Advertising & Marketing"

- Meet Roger Becker, Founder & President @ Becker Media

- Changes in marketing over the last 30 years.

- Landing Pages are Today's Print Ads

- How daily central reporting works for clients on generated lead flow.

- What is the right mix of digital, traditional and social?

- What is the ideal market segment?

- Students are looking for credibility.

- Does the state of the industry change the marketing message?

- Tuition Cost... The Market is the Great Equalizer.

 Links Mentioned in the Show:

- Becker Media - http://beckermedia.net

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- Confirmation 365 - http://www.confirmation365.com/higheredparthenon